THE ROLE OF MASS MEDIA IN MANAGING CHANGES TO GUARANTEE SOCIAL SECURITY OF SOCIETY

Authors

  • Hatem Ghandir Івано-Франківський національний технічний університет нафти і газу
  • Sviatoslav Kis Івано-Франківський національний технічний університет нафти і газу
  • Віктор Петренко Івано-Франківський національний технічний університет нафти і газу

DOI:

https://doi.org/10.31471/2409-0948-2020-1(21)-143-155

Keywords:

Keywords: change, management, social security, mentality, mass media, subject, object.

Abstract

Abstract. The article substantiates the expediency of using the potential of mass media and communication to improve and intensify the process of managing large-scale changes in national economies, which are caused by the need for their constant adaptation to resource, climate, geopolitical, etc. changes occurring on a global scale. and in their local environment, affect the social security of society.Emphasis is placed on the fact that modern mass media can influence progressive transformations in society, become a factor of useful reforms or much-needed changes in society or counteract these processes, promote criticism and conscious departure of the population from leading ideas of the past with awareness of the value of new experience. dissemination and growing popularity of new ideas, concepts, plans, programs and projects.

 The example of the analysis of needs and directions of changes in the energy supply system of the national economy of Algeria the article demonstrates the feasibility of such use of the media system, when the latter operate in the mode of "object-subject", which is characterized by being objects management by their owners (government, business, parties, consumer associations, etc.), they also act as subjects of influence on the formation of the information space, its content and mentality of the general population (consumers). At the same time, the influence of the "fourth power" simultaneously affects both the target objects of their influence and their subjects-owners. It is proved that the inclusion of mass media in the chain "subject - object-subject - object" enhances the overall coefficient of transformation of the system, formulates the conditions for such an effect and proposes the next steps to study the role of mass media in management processes changes.

References

Paul A.David (2000).Path Dependence, its critics, and the quest for'historical economics. Stanford, CA: Economics Department. Working Paper№ 00-011. URL:

http://www-siepr.stanford.edu/workp/swp00011.pdf

Panasiuk R., Petrenko V., Popova Kh., Yasinska Y. (2018). Reinzhynirynh mentalitetu liudskykh resursiv – oboviazkova skladova protsesu uspishnoho upravlinnia zminamy v sotsialno-ekonomichnykh systemakh. International Journal of Innovative Technologies in Economy. Issue № 5(17), Vol. 1. S. 60-68.

Benabbou Senouci, Benhabib Abderrezzak. (2016). Energy transition challenges in Algeria, DOHA. URL: https://www.dohainstitute.edu.qa/MEEA2016/Downloads/

Abderrazak%20Benhabib_Final.pdf

The Report. Algeria 2017. Oxford Business Group. URL: https://www.pwc.fr/fr/

assets/files/pdf/2018/02/the-report-algeria-2017.pdf

Hatem Ghandir.(2019). Algerian energy transition: opportunities & challenges.Proceedings of the XV International Scientific and Practical Conference “Social and Economic Aspects of Education in Modern Society”. Warsaw, Poland.pp. 8-11.

حاتمغنديرالانتقالالطاقويفيالجزائر: بينخيارالغازالصخريوالطاقاتالمتجددة. URL: https://studies.aljazeera.net/ar/article/4683.

Herbert Brucker. (1949).Freedom of Information. New York: The MacMillan Co.,

p.

Cater D. (1959). The fourth branch of Government.Houghton Mifflin.194 p.

Entsiklopediya kibernetiki: v dvuh tomah. (1974). Kiev: Glavnaya redaktsIya Ukrainskoy Sovetskoy Entsiklopedii, Tom 2. 619 s.

Christine L. Ogan. (1982). Development Journalism.Communication: the Status of the Concept. Gazette (Leiden, Netherlands). Vol. 29, February 1, Р. 3-13.

John Stossel. (2019). Laissez-Faire Social Media: Stop Blocking Us Capitalism Magazine. October, URL: https://www.capitalismmagazine.com/2019/10/laissez-faire-social-media-stop-blocking-us/

Alexander R., Gavitt Jr. (1971).Impact of Mass Media on Economic Growth of Underdeveloped Countries. Journal of Applied Communications. Vol. 54, issue 2.

OluwabukolaAdelaja. (2013). The Impact of Social Media on the Social, Political and Economic Environments in Africa. URL:https://www.igi-global.com/chapter/impact-social-media-social-political/76852

Stefano Della Vigna, Eliana La Ferrara. (2015). Economic and Social Impact of the Media. National Bureau of Economic Research. July. No. 21360. URL: https://www.nber.org/papers/w21360.pdf

Christopher J. Coyne, Peter T. Leeson. (2004). Read All About It! Understanding the Role of Media in Economic Development.KYKLOS. Vol. 57. pp. 21-24.

Bender S., Moezzi M., Gossard M., Lutzenhiser L. (2002). Using Mass Media to Influence Energy Consumption Behavior: California's 2001 ‘Flex Your Power’ Campaign as a Case Study.” Proceedings of the 2002 ACEEE Summer Study, Vol. 8. Washington, DC : American Council for an Energy Efficient Economy.

Anders Horsbol. (2013). Energy Transition in and by the Local Media. The Public Emergence of an Energy Town.34 (2). pp. 19-34.

Vishnupriya, Anand Saurabh-IIS. (2013). Role & Impact of Media in spreading awareness of energy conservation: A comparative study of Print & Electronic media. International Journal of Environmental Science: Development and Monitoring (IJESDM). 2013. Volume 4 No. 3.

Aleksandra Wagner. (2018). The Role of Media Influence in Shaping Public Energy Dialogues. Oxford Handbook of Energy and Society, Sept. URL: https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190633851.001.0001/oxfordhb-9780190633851-e-23

Nezalezhni media yak persha vlada: recept dlya Ukrayiny. URL: http://ru.telekritika.ua/rynky/2011-07-05/64073

Ghandir Hatem, Mark Liuty, Sviatoslav Kis, Oleh Yatsiuk. (2019). Modelling of Socially Responsible Pareto-Effective Stakeholders Interaction Formation under the Mass Media Influence.7th International Conference on Modeling, Development and Strategic Management of Economic System (MDSMES 2019). in Advances in Economics, Business and Management Research. Published by Atlantis Press. volume 99. pp. 11-15.

John Venn (1880). On the diagrammatic and mechanical representation of propositions and reasonings. The London, Edinburgh, and Dublin Philosophical Magazine and Journal of Science. Issue 9. pp. 1–18. DOI: 10.1080/14786448008626877

Victor Petrenko. (2005). Psychosemantics of Mentality: The Communicative Aspect. URL: https://ids-pub.bsz-bw.de/frontdoor/deliver/index/docId/1571/file/

Petrenko_Psychosemantics_of_Mentality_2005.pdf

Aidan White. (2008). To Tell You The Truth. The Ethical Journalism Initiative. Belgium, International Federation of Journalist. 185 p.

Beckett C., Kyrke-Smith L. (2007). Development, Governance and the Media: the Role of the Media in Building African Society. POLIS Working Paper / Conference Report. London: POLIS, London School of Economics. URL: http://www.lse.ac.uk/media@lse/Polis/documents/DevelopmentGovernanceMedia.pdf

Johanna Martinsson. (2009). The Role of Media Literacy in the Governance Reform Agenda. Comm GAP Discussion Papers.The World Bank. URL: http://siteresources.worldbank.org/EXTGOVACC/Resources/CommGAPMediaLit.pdf

Abdelkader Abdelali. (2019). Traditional and Online Journalism and Corruption Investigation Issues: The Case of Algeria [Online First], Intech Open, September 27th. DOI: 10.5772/intechopen.85925. URL: https://www.intechopen.com/online-first/traditional-and-online-journalism-and-corruption-investigation-issues-the-case-of-algeria

Ghandir Kh. Petrenko V. P. (2019). Pro mozhlyvosti formuvannia sotsialno-vidpovidalnoi povedinky subiektiv natsionalnoi ekonomiky z vykorystanniam potentsialu mas-media. Ekonomiko-upravlinski aspekty transformatsii ta innovatsiinoho rozvytku haluzevykh i rehionalnykh suspilnykh system v suchasnykh umovakh: Materialy Vseukrainskoi naukovo-praktychnoi internet-konferentsii. Ivano-Frankivsk: IFNTUNH. S. 326-328.

Downloads

Published

2020-07-03

How to Cite

Ghandir, H., Kis, S. ., & Петренко, В. (2020). THE ROLE OF MASS MEDIA IN MANAGING CHANGES TO GUARANTEE SOCIAL SECURITY OF SOCIETY. Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry), (1(21), 143–155. https://doi.org/10.31471/2409-0948-2020-1(21)-143-155