Scientific Herald Of Ivano-Frankivsk National Technical University of Oil and Gas (edition topic: «Economy and management of oil and gas industry») 2018-05-02T08:49:28+03:00 Доктор економічних наук C. Я. Кісь Open Journal Systems <p>Тематика журналу «Науковий вісник Івано-Франківського національного технічного університету нафти і газу (серія «Економіка та управління в нафтовій і газовій промисловості»)» стосується теоретичних і практичних проблем економіки та управління у сфері нафтогазового комплексу і охоплює такі розділи:</p> <p>&nbsp;</p> <ul> <li class="show"><strong>КОЛОНКА РЕДАКЦІЇ</strong></li> <li class="show"><strong>УПРАВЛІННЯ В НАФТОГАЗОВОМУ КОМПЛЕКСІ.</strong></li> <li class="show"><strong>ЕКОНОМІКА НАФТОГАЗОВОГО КОМПЛЕКСУ.</strong></li> <li class="show"><strong>ГАЛУЗЕВИЙ МАРКЕТИНГ.</strong></li> <li class="show"><strong>ТЕОРЕТИЧНІ ПРОБЛЕМИ ЕКОНОМІКИ ТА УПРАВЛІННЯ.</strong></li> <li class="show"><strong>ЕКОНОМІКА ТА УПРАВЛІННЯ ІНШИМИ ВИДАМИ ДІЯЛЬНОСТІ.</strong></li> <li class="show"><strong>НАУКОВІ ПОВІДОМЛЕННЯ МОЛОДИХ ВЧЕНИХ.</strong></li> </ul> НАПРЯМИ ПІДВИЩЕННЯ СОЦІАЛЬНОЇ СТІЙКОСТІ ПЕРСОНАЛУ НА ПІДПРИЄМСТВАХ НАФТОГАЗОВОГО КОМПЛЕКСУ 2018-02-26T12:09:38+02:00 Г. О. Зелінська <p>The article substantiates the directions of increase of social stability of personnel at the<br>domestic oil and gas enterprises. The components that determine its essence are revealed. It is found that<br>effective economic activity of the enterprise in market conditions requires organization of management on<br>a conceptually new basis.</p> 2018-02-26T00:00:00+02:00 ##submission.copyrightStatement## ІДЕНТИФІКАЦІЯ ДЖЕРЕЛ КАПІТАЛУ БРЕНДУ РОЗДРІБНОГО РИНКУ НАФТОПРОДУКТІВ НА ОСНОВІ «ДНК»-ПІДХОДУ 2018-02-26T12:09:39+02:00 О. Я. Малинка А. О. Устенко <p>A comprehensive analysis of the sources of capital formation of the brand of the retail<br>market of light oil products on the basis of a "DNA" approach has been carried out. As a result, a number<br>of tools and methods have been identified with which it is possible to evaluate the effect of individual<br>components of brand identity (associations, image, individuality, location, perceived quality, value and<br>core) on a particular market segment.<br>To evaluate the effect of individual components of the OKKO brand, it is suggested to use such tools<br>and methods: survey and observation, expert assessments, arbitrary associations, detailed questions,<br>scales, brand perception mapping, brand mapping, subjective brand classification analysis, visual<br>perception mapping goods, EquiTrend, the construction of maps for determining the nominal value of the<br>brand and the matrix for the deployment of quality functions, testing the perception and recognition of<br>brand attributes, testing ease of remembering brand loyalty to the brand testing, testing the possibility of<br>replacing the brand. After all, it is important for the company to assess the consumer perception of the<br>brand (to analyze the impact of its identity components on consumer impressions of contact with the<br>product) in order to achieve the maximum coincidence of the planned and perceived brand content. To do<br>this, it is needed to have a full understanding of how consumers buy and use the goods, and most<br>importantly - about what they know, how think and feel.<br>Keywords: brand, brand equity, "DNA"-approach to brand building, oil retail market.</p> 2018-02-26T11:50:56+02:00 ##submission.copyrightStatement## ОБГРУНТУВАННЯ МЕХАНІЗМУ ОРГАНІЗАЦІЇ АУТСОРСИНГОВИХ ПОСЛУГ НА ГАЗОТРАНСПОРТНИХ ПІДПРИЄМСТВАХ 2018-02-26T12:09:38+02:00 І. В. Федорович <p>The article analyzes the main scientific approaches to the definition of the concept of<br>"outsourcing", considers its essence as a tool for improving the efficiency of the enterprise and increasing<br>its competitiveness in the market, identifies its main advantages and disadvantages, discloses the main<br>principles of the formation of an effective mechanism for outsourcing auxiliary processes of gas transport<br>companies. The outsourcing functions are investigated and its place in ensuring the sustainable<br>development of the gas transportation company in the conditions of uncertainty, risks and competition<br>intensification is determined. The theoretical principles of application of outsourcing at the enterprise are<br>analyzed in order to reduce production costs, improve the quality and increase the competitiveness of<br>products. The main factors determining the necessity of making a decision on outsourcing are established.<br>The approach to it as an economic phenomenon is proposed, the classification of its types according to<br>the economic content and the method of organization of interaction between enterprises is proposed. The<br>mechanism of organization of outsourcing services in gas transport enterprises is defined, which should<br>include the following stages: structuring of the main and auxiliary functions and processes, revealing of<br>the key competencies, outsourcing market analysis, qualitative justification of outsourcing of individual<br>processes, expert judgment on the use of outsourcing; choice of the organization's form with the<br>outsourcer (open, closed outsourcing) taking into account strategic interests and opportunities of the<br>enterprise; evaluating outsourcing proposals, requesting information from potential service providers,<br>selecting an outsourcing partner. The basis for building a mechanism for organizing such services is the<br>principles of outsourcing, which can be attributed to the following: integrity, flexibility, controllability,<br>informational, efficiency, innovation, consistency, timeliness, openness, planning. The proposed<br>principles of construction of the mechanism of outsourcing organization are the prerequisites for its<br>development and play an important role in the further effectiveness of the functioning of the developed<br>mechanism. The results of the evaluation confirmed the need to use the outsourcing strategy at gas<br>transport companies.</p> 2018-02-26T11:53:09+02:00 ##submission.copyrightStatement## ПОЗАМОВНА СИСТЕМА ОПЕРАТИВНОГО УПРАВЛІННЯ: ГОЛОВНІ ОСОБЛИВОСТІ ТА ОЗНАКИ 2018-02-26T12:09:38+02:00 В. В. Артем'єв <p>The article deals with the methodology for developing a customized system of operational<br>control under conditions of a single type of production.<br>Firstly, considerable attention is paid to improving scheduling:<br>a) a method of calendar coordination between technical training and basic production in the<br>conditions of a stochastic network schedule of technical preparation is developed.<br>The variants of the named coordination are considered, which make it possible to establish the<br>directive dates for the beginning of the design, proceeding from the directive date for the beginning of the<br>production of products for which the technical documentation is being developed.<br>b) the technique of rebuilding the network calendar schedule into tape calendar schedules for the<br>number of complete paths of the network model is presented. The named approach unites in a single<br>volumetric-calendar space technical training with the main production behind the methods of its<br>construction and organization of implementation.<br>Secondly, the features of the organization of dispatching in the conditions of a single production are<br>considered:<br>- the main control parameter is the duration of the production cycle, as well as the duration of<br>individual work and the network model of the design process, while in the batch production the main<br>control parameter is the value of the start-up lot.<br>- The main accounting document for operational accounting and control in the shops of the main<br>production and in the technical training departments is the routing sheet. The methods of its development<br>and main purpose are considered;<br>- the basic volume-calendar information carrier-tool is a card file for the main production shops and<br>technical training departments, through which the dispatch service for each current date of the reporting<br>period establishes the state of the production system along the entire production chain.<br>The considered improvement of dispatching serves as a basis for the information-computer control<br>option (ICBCO) within the framework of the order-based production management system.</p> 2018-02-26T00:00:00+02:00 ##submission.copyrightStatement## НЕФІНАНСОВА МОТИВАЦІЯ ПРАЦІВНИКІВ ПІДПРИЄМСТВ В УМОВАХ КРИЗИ 2018-02-26T12:09:39+02:00 Й. Ясінська <p>The crisis amplifies the imperfections of management systems, including the area of<br>human resources management in organizations. Despite the bad market situation, a company in trouble<br>can not afford to lose key employees or decrease their motivation. Whether the company finds a way out<br>of the crisis or disappears from the market largely depends on the motivation of its employees.<br>The author presents the results of her own research conducted from September 2015 to March 2016<br>on crisis situations in enterprises. The study covered a group of 70 managers of Lubuskie companies of<br>different sizes. The categorical and questionnaire interview method was used. The research tool was selfprepared<br>questionnaire interview.</p> 2018-02-26T11:58:58+02:00 ##submission.copyrightStatement## ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНИЙ МЕХАНІЗМ УПРАВЛІННЯ ПРОЦЕСАМИ ЕНЕРГОЗАБЕЗПЕЧЕННЯ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ З ВИКОРИСТАННЯМ НЕТРАДИЦІЙНИХ І ВІДНОВЛЮВАНИХ ДЖЕРЕЛ ЕНЕРГІЇ 2018-02-26T12:09:40+02:00 Д. Є. Ільницький У. Ю. Палійчук Р. М. Псюк М. М. Мельницький <p>In the article on the basis of comparative analysis of conceptual and theoretical<br>principles of structuring of, formation and improvement of organizationally-economic mechanisms of<br>management of enterprises as a whole as well as enterprises by separate functionally necessary&nbsp;</p> <p>subdivisions the possibilities were explored and recommendations were formulated on the creation of a<br>subsystem of energy supply of the enterprise of a specialized unit for implementation of non-traditional<br>and renewable energy sources focused on environmental and economic improvement indicators of its<br>activities.</p> 2018-02-26T12:05:18+02:00 ##submission.copyrightStatement## ОБЛІКОВА ПОЛІТИКА ЩОДО ОСНОВНИХ ЗАСОБІВ 2018-02-26T12:09:40+02:00 С. М. Кафка <p>The article outlines the main points that it is advisable to take into account in the<br>process of formation of the accounting policy regarding fixed assets, the proposals for the expediency of<br>introducing changes to existing regulatory requirements in the assessment and calculation of depreciation<br>of fixed assets in pledge and those temporarily withdrawn from operation in connection with their<br>improved or preserved.</p> 2018-02-26T12:07:18+02:00 ##submission.copyrightStatement## ПРОЦЕС ІНТЕЛЕКТОКОРИСТУВАННЯ ЯК ФУНДАМЕНТАЛЬНА ПРОБЛЕМА РАЦІОНАЛІЗАЦІЇ ВИКОРИСТАННЯ ЛЮДСТВОМ ПРИРОДНИХ РЕСУРСІВ ПЛАНЕТИ 2018-02-26T12:09:38+02:00 В. П. Петренко С. Я. Кісь Я. І. Каламбет <p>1</p> 2018-02-26T00:00:00+02:00 ##submission.copyrightStatement## ПЛАНУВАННЯ ДІЯЛЬНОСТІ ГАЗОРОЗПОДІЛЬНИХ ПІДПРИЄМСТВ 2018-05-02T08:49:28+03:00 Ю. В. Савка <p>The article deals with the peculiarities of activity of gas distribution enterprises. The<br>influence of various factors on the process of planning on the given enterprises is studied. The distribution<br>of functions among enterprises of the gas complex is investigated. The main features of gas distributing<br>enterprises are distinguished, which in turn will influence the system of planning their activities. Some<br>indicators of the activity of public stock company "Ivano-Frankivsk Gas" are investigated and the main<br>problems in functioning of this enterprise are revealed. Also, the budget structure and its influence on the<br>planning of the gas distribution enterprise are considered.</p> 2018-02-26T00:00:00+02:00 ##submission.copyrightStatement##