Verbovska, L. and Микитюк, Н.Є. 2026. FEATURES OF APPLYING CREATIVE MANAGEMENT BY OIL AND GAS ENTERPRISES IN THE CONTEXT OF CHANGE AND DIGITALIZATION. Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry). 1(33) (May 2026), 65–74. DOI:https://doi.org/10.31471/2409-0948-2026-1(33)-65-74.