Mykytiuk, N. (2025). INNOVATIVE HORIZONS: CREATIVE MANAGEMENT AS A KEY TO TRANSFORMATION OF OIL AND GAS ENTERPRISES. Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry), (1(31), 38–45. https://doi.org/10.31471/2409-0948-2025-1(31)-38-45