Зелінська ГО. The article is devoted to the impact of human resources, namely their potential in the introduction of digitalization of business processes at enterprises. It is emphasized that without the increase of human potential, the formation of creative thinking, . ecom [Internet]. 2025 Jun. 30 [cited 2025 Aug. 30];(1(31):93-101. Available from: https://eung.nung.edu.ua/index.php/ecom/article/view/743