Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry) 2022-07-31T22:10:00+03:00 Доктор економічних наук, професор Кінаш І.П. Open Journal Systems <pre id="tw-target-text" class="tw-data-text tw-ta tw-text-small" dir="ltr" data-placeholder="Переклад"><span lang="en">The subject of the journal Scientific Herald Of Ivano-Frankivsk National Technical<br> University of Oil and Gas (edition topic: «Economy and management of oil and gas industry») <br>deals with theoretical and practical problems of the economy and management in the field of <br>oil and gas complex and covers the following sections:</span></pre> <p><strong>Management</strong><strong> •</strong><strong>in oil and gas industry</strong><strong>&nbsp;&nbsp;</strong></p> <p><strong>Economics</strong><strong> •</strong><strong>of oil and gas industry</strong><strong>&nbsp;&nbsp;</strong></p> <p><strong>Theoretical problems</strong><strong> •</strong><strong>of economics and management</strong><strong>&nbsp;&nbsp;</strong></p> <p><strong>Economics and management</strong><strong> •</strong><strong>of other activities</strong><strong>&nbsp;&nbsp;</strong></p> POINTS OF VIEW OF A FOREIGN CONSUMER OF TOURIST SERVICES IN THE FIELD OF HOSPITALITY OF IVANO-FRANKIVSK REGION 2022-05-20T12:22:50+03:00 Liudmyla Arkhypova Iryna Diachuk <p>In the Ivano-Frankivsk region, in the conditions of unstable economic and political situation, there is a need for in-depth study of the prospects of inbound tourism. The lack of sufficient and thorough information about the social type and features of the modern foreign tourist determines the novelty of this work.</p> <p>According to a survey conducted among foreign tourists of Ivano-Frankivsk region, a social portrait of a foreign tourist was formed, which allows to determine the needs and expectations of foreign guests.</p> <p>An analysis of survey data by geographical, demographic, socio-economic and behavioral criteria was conducted. According to the analysis, the main aspects that express the needs and expectations of foreign visitors during the trip to Ivano-Frankivsk region. The main motivation for foreign tourists to travel to the Carpathians is the desire for entertainment and recreation. Bukovel Resort has become a leader among foreign tourists. The second place was taken by the regional center - the city of Ivano-Frankivsk with its tourist attractions: the fortress gallery "Bastion" and the festival "Stanislav Marmalade". A foreign tourist of Ivano-Frankivsk region is on average willing to spend 199.5 EUR per day, 368 EUR per person and 640.5 EUR for the entire trip. According to the survey, foreign tourists of Ivano-Frankivsk region prefer amateur tourism with complete or partial refusal of assistance from tour operators or travel agents. Quite a large number of tourists (20%) said that they rest alone. It is observed that traveling alone is more common for males. Half of the surveyed tourists (49%) preferred hotels when traveling, 18% of respondents chose private estates for recreation. Most foreign tourists choose food in restaurants (39%) and cafes (29%). A significant amount of additional costs foreign tourists spend on souvenirs (26% of respondents). 18% of respondents spend money on entrance tickets, and 12% - on master classes.</p> <p>It is determined that the focus should be on improving the infrastructural, informational, organizational and cultural and entertainment components of the tourist product offered to foreign visitors.</p> <p>Possible ways to improve the tourist services of Ivano-Frankivsk region based on the analysis are substantiated.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Liudmyla Arkhypova, Iryna Diachuk FORMING OF INCLUSIVE TOURISM OF TERRITORIAL COMMUNITIES AS THE BASIS OF SOCIALLY RESPONSIBLE TERRITORY MARKETING 2022-06-01T20:52:12+03:00 Людмила Безугла Тетяна Куваєва Уляна Андрусів <p>It is established that the formation of inclusive tourism is caused by the desire to attract and integrate people with special needs into active social life. This situation is due to the growing use of tourism as a tool for social integration, including to achieve sustainable development goals. It is revealed that inclusive tourism is a key element in the formation of tourist, social and economic potential of individual territorial communities and the country as a whole. The main effect of achieving significant social change through inclusive tourism has been studied. It is proved that the formation of inclusive tourism can ensure the competitiveness of local communities and improve the marketing of territories. In the conditions of economic globalization, territorial communities are at the center of the tasks of development the strategies for positioning regions and increasing their attractiveness. Territory is both a factor in building capacity and an object of study. It is determined that inclusive tourism provides attractiveness of the territory and provides growth of its investment attractiveness. It has been proven that local communities need to implement real strategies to differentiate themselves and continue to attract new visitors. The implementation of marketing involves a series of actions in the short and medium term in order to convince tourism entities of the feasibility of investing or reinvesting in it. It has been identified that the ability to attract and retain visitors and businesses is a key issue in inclusive tourism development strategies. At the same time, inclusive tourism is an important component of sustainable development. It is proved that in Ukraine not enough attention is paid to the formation of inclusive tourism within the development of the concept of sustainable development, namely ensuring safe and comfortable tourism for all visitors, regardless of gender, race, physical disabilities and more. Despite the great opportunities for the development of inclusive tourism, there are a number of problems, including: underdeveloped infrastructure, poor quality of services, lack of barrier-free environment for people with disabilities.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Людмила Безугла, Тетяна Куваєва, Уляна Андрусів INCREASING THE LEVEL OF FINANCIAL LITERACY OF STUDENT YOUTH 2022-05-08T13:08:35+03:00 Юлія Бугель <p>Today, the issue of raising the level of financial literacy of student youth in Ukraine is recognized as one of the most important, which is considered by the world economic community. The scientific elaboration of this issue becomes especially relevant in the context of finding ways to modernize and reform it.</p> <p> The purpose of the study is to suggest ways to increase the level of financial literacy of student youth. To achieve this goal, the article uses general and special research methods, in particular: general scientific and special research methods – to ensure the achievement of this goal; abstract-logical and dialectical methods of analysis – to substantiate theoretical positions and conclusions.</p> <p>The relevance of the material presented in the scientific article is due to the need to increase the level of financial literacy of young students. The main stages of realization of the national program of increase of financial literacy of students youth are investigated. Ways to increase the level of financial literacy of student youth in Ukraine are proposed. It is concluded that the proposed measures will contribute to the effective development of the state economy, social stability and improve the living standards of citizens.The relevance of the material presented in the scientific article is due to the need to increase the level of financial literacy of young students. The main stages of realization of the national program of increase of financial literacy of student's youth are investigated. Ways to increase the level of financial literacy of student youth in Ukraine are proposed. It is concluded that the proposed measures will contribute to the effective development of the state economy, social stability and improve the living standards of citizens. It is emphasized that the low level of financial literacy of student youth leads to ineffective decisions, increased own debt, improper savings, etc. Insufficient level of knowledge of young students in the field of financial services from a macroeconomic point of view means too low level of involvement of young students in their consumption. Students need to understand that a competent person in the field of finance is extremely necessary today. The obtained results of the research in the form of proposals and recommendations can be used by our state during the formation of strategic vectors of development of the educational space of Ukraine in the global environment.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Юлія Бугель PROJECT ACTIVITY AS A TOOL FOR EUROPEAN INTEGRATION PROGRESS OF THE REGION 2022-05-02T11:15:33+03:00 Леся Вербовська Іванна Запухляк Ірина Галюк <p>The purpose of this article is to analyze the preconditions for Ukraine’s European integration progress and its implementation of the Association Agreement as an effective tool for deepening trade and economic ties and improving the institutional environment for the implementation of reforms. As a result, the analysis was carried out in accordance with the methodology and methodology of the project, it was possible to effectively analyze the Index of European Integration Progress of Ivano-Frankivsk region for 2014 - 2020. The analysis showed that the region had significant fluctuations in terms of trade and economic activity and the European vector of development. The study on the indicator of the sub-index of trade and economic relations allowed to thoroughly analyze the export-import activity, analytical and consulting support of economic entities engaged in export-import activity. It is proved that the lack of a thorough analysis of foreign experience, based on the countries that have passed the preparatory stage of accession to the EU, showed the difficulty of business access to infrastructure and quality assessment of products prepared for export to EU countries. It is substantiated that the information policy of the region during the analyzed period was at a low level, the opportunities provided by the Association Agreement were not sufficiently covered for stakeholders. According to the results of the analysis, the sub-index of institutional support for Ivano-Frankivsk's European integration progress for 2014-2020 examined fluctuations due to: completion of the project phase of project implementation, reporting, monitoring, waiting for the announcement of the new competitive project period. and anticipation of project results. It is proved that in the pre-project period in the region measures were taken to write new project proposals, search for partners. It is substantiated that the focus on supporting European integration and cross-border cooperation are important tools in addressing pressing issues of regional development, as the intensification of these issues is identified as one of the priority areas of activity in Ukraine and the region.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Леся Вербовська, Іванна Запухляк, Ірина Галюк EXHIBITION INDUSTRY: CURRENT ECONOMIC TRENDS AND PROSPECTS OF THE FUTURE 2022-05-27T11:27:10+03:00 Олена Головня <p>The purpose of the study is to assess current economic trends and prospects for future development of the exhibition industry. The theoretical and methodological basis of the study were the scientific works of domestic and foreign authors on the financing of social development through innovative technologies, Internet resources.</p> <p>The study used a set of general and special scientific methods and approaches, including: monographic - in the literature review of the research problem; system and structural analysis - in the interpretation of the essence of virtual exhibitions, webinar exhibitions, hybrid exhibitions as the latest forms of exhibition activities; method of processing and analysis of survey results to determine the most influential factors in the intensification of exhibition activities in the world; method of logical generalization, system method, method of comparisons, which allowed to ensure the conceptual unity of the study.</p> <p>The author determined that the exhibition industry, together with the wider Live Event Community (MICE), was the first to be affected by the quarantine requirements for the cancellation of events and the complete closure of the business. It has been studied that virtual events currently perform an important substitution function, but are sometimes much less effective than real exhibitions.</p> <p>The author argues that in modern conditions, exhibition organizers use different types of information technology that improve the efficiency of event management, collect, store and structure information received by participants and organizers, reduce the cost of exhibition events. Among the newest types of exhibition events are researched: virtual exhibitions, webinar exhibitions, hybrid exhibitions. For further long-term development of the exhibition industry it is necessary to finance relevant information programs, find partners, invest in digital proposals.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Олена Головня ANTI-CRISIS MANAGEMENT IN THE FIELD OF HOTEL AND RESTAURANT BUSINESS IN THE COVID-19 PANDEMIC CONDITIONS 2022-05-05T17:39:00+03:00 Ярослава Коробейникова Олена Побігун <p>The tourism industry is susceptible to changes in socio-economic and natural-man-made nature, which requires unique approaches in the management of hospitality enterprises. The article substantiates the need to adapt to the new conditions of the pandemic and develop a clear policy in such a crisis. We determined that the tools of crisis management are the priority. Anti-crisis management during a pandemic should be flexible and efficient in decision-making. The state and dynamics of the hotel industry in Ukraine in recent years are analyzed. We determined that the demand for hotel services due to the pandemic is significantly reduced, and, consequently, the losses to the market are significant.</p> <p>We analyzed the hotel and restaurant business losses during the quarantine period in the Radisson Blu Resort Bukovel hotel example. We considered the hotel's security measures for guests and employees during the Covid-19 pandemic. The necessity of systemic anti-crisis management measures in the field of hospitality after a long period of the Covid-19 pandemic, which consists of the development of various scenario anti-crisis solutions, is substantiated. The necessity of monitoring the situation in combination with the teamwork of the hotel and restaurant enterprise specialists is substantiated. The proposed solutions algorithm will successfully overcome the pandemic crisis with minor losses for hotels and restaurants. Practical ways of realizing of stages of anti-crisis management for hotel and restaurant enterprises, such as working with the client and personnel and conducting product policy, are offered.</p> <p>We presented the system of measures in the structure of anti-crisis management, their main content, and the expected results of implementing these measures. We highlighted practical steps in optimizing costs and revenues, strengthening the digitalization of the industry, including working with clients, especially regular customers, and working with the institution's staff. The development and implementation of integrated programs for guests in hotel and restaurant complexes are substantiated, which allows the performance of the modern tourist trend - tourism of impressions.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Ярослава Коробейникова, Олена Побігун THEORETICAL ASPECTS OF ENVIRONMENTAL INSURANCE 2022-05-02T11:27:33+03:00 Олександра Ромашко Наталія Крихівська <p>The article analyzes different points of view on defining the essence of the concept of "environmental insurance". It is established that in the scientific literature there is no unambiguous interpretation of the essence of this category, in addition, there is no legislative enshrinement in regulations of its content. Based on the study, the social, economic, financial, legal and institutional aspects of environmental insurance are identified. The characteristics of the basic theoretical principles of environmental insurance are outlined, namely: goals, objectives, object, subjects, insurance risk and insured event. It is determined that the main purpose of environmental insurance is to ensure liability insurance for damage caused by an individual or legal entity as a result of sudden, unforeseen and unintentional pollution. Among the tasks of environmental insurance are: ensuring the rights of third parties who have suffered damage as a result of an accident at a dangerous object, by obtaining compensation for damage to life, health and property; protection of property interests of owners of dangerous industrial enterprises by making claims to them by persons affected by the accident. It is established that the object of environmental insurance are the property interests of policyholders or third parties, and among the subjects are: policyholders, insurers, victims and associations of insurers (insurance pools). It is determined that the insurance risk in environmental insurance will be environmental risk, and the insured event is the fact of harm to life, health or property of third parties or the environment.The article also presents the main characteristics of environmental insurance. The functions of ecological insurance are described, namely: compensatory, preventive, social, control and information.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Олександра Ромашко, Наталія Крихівська СОЦІАЛЬНІ КОРПОРАТИВНІ ІНВЕСТИЦІЇ: СУТНІСТЬ ТА ІНСТРУМЕНТИ ВПРОВАДЖЕННЯ В УКРАЇНІ 2022-05-13T10:38:51+03:00 Olga Sych Iryna Pasinovych і <p>У статті йдеться про соціальні інвестиції, їх значення, цілі, інструменти, джерела та значення. Погляд на інвестиції змінюється через поглиблення впровадження принципів сталого розвитку. Інвестиції розглядаються як інструмент вирішення соціальних проблем, збільшення людського капіталу, пом'якшення екологічних загроз. Значно зростає соціальна спрямованість інвестицій, пріоритетом яких є створення позитивного соціального впливу та соціального благополуччя. На основі аналізу вітчизняної та зарубіжної літератури дається авторське пояснення цього феномену. Корпоративні соціальні інвестиції визначені як одна з форм корпоративної соціальної відповідальності, яка передбачає реалізацію цільових проектів і програм, орієнтованих на інтереси основних зацікавлених сторін. Соціальні інвестиції можна охарактеризувати як інструмент, який не протистоїть бізнес-інтересам компанії, а доповнює та розширює можливості компанії впливати на спільноту та зменшувати можливі ризики від підприємницької діяльності.</p> <p>В статті запропоновано класифікацію мотивів та інструментів інвестування залежно від статутних цілей компанії. Наголошено на зближенні діяльності неприбуткових організацій та комерційних бізнес-структур у реалізації проектів з соціальною складовою. Проведено порівняльну характеристику понять соціальні інвестиції, соціальна відповідальність бізнесу та імпакт-інвестиції. Охарактеризовано сучасні умови впровадження соціальних інвестицій в Україні та світі. Зокрема, виявлено, що в країнах із добре розвиненим фондовим ринком під соціально відповідальними інвестиціями розуміють насамперед інвестиції у фінансові інструменти, які здійснюються на фондовому ринку. Пандемія Covid-19 спричинила глобальні зміни в інвестиційному ландшафті. Багатьом країнам довелося витрачати свої і без того обмежені бюджети на боротьбу з наслідками пандемії, а не на досягнення цілей сталого розвитку. Україні, з її нерозвиненим фондовим ринком, варто адаптувати досвід створення фінансових установ розвитку громад та бета-корпорацій. Важливою умовою активізації соціальних інвестицій як в Україні, так і в світі є залучення до цього процесу навчальних закладів. Виховання агентів змін, які розуміють цілі сталого розвитку, аналізують корпоративну соціальну відповідальність, у майбутньому сформує відповідальних громадян, інвесторів, свідоме суспільство.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Olga Sych, Iryna Pasinovych EXPERIMENTAL STUDY OF THE RESULTS OF PROFESSIONAL TRAINING OF MASTER'S LEVEL EDUCATION ACQUIRES 2022-05-20T12:40:55+03:00 Галина Сидор Людмила Безугла Наталія Домбровська Галина Зелінська <p>To date, the study of the effectiveness of training in the professional training of applicants for the second masters level is recognized as one of the most important, which is considered by the world economic community. The scientific elaboration of this issue becomes especially relevant in the context of finding ways to modernize and reform it.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The aim is to investigate the effectiveness of the use of training in professional training for applicants for the second masters level. To achieve this goal, the article uses general and special research methods, in particular: general scientific and special research methods – to ensure the achievement of this goal; abstract-logical and dialectical methods of analysis – to substantiate theoretical positions and conclusions.</p> <p><em>&nbsp;</em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The relevance of the material presented in the scientific article is due to the need to implement innovative approaches to the training of applicants for the second masters level. Empirical material was collected and generalized on the quality of the training method, the level of teachers and the wishes of second-level applicants to improve the training form of education at the Chortkiv Educational and Scientific Institute of Entrepreneurship and Business. The questionnaire revealed a set of measures for effective training in the professional training of applicants for the second masters level. The management of the institute is invited to test (test in practice) the methods developed and proposed by the authors of the article, for effective training in the professional training of applicants for the second masters level. Attention is focused on the effectiveness of the use of training learning technologies, which involve the establishment of constructive interaction in the educational process and aimed at forming a competent specialist (applicant of the second masters level), able to successfully solve professional problems. The conclusion is made on the expediency of using trainings in the professional training of applicants of the second masters level in order to form their readiness to interact in professional activities.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Галина Сидор, Людмила Безугла , Наталія Наталія , Галина Зелінська EVALUATION OF THE EFFICIENCY OF DECARBONIZATION INVESTMENTS IN THE OIL AND GAS INDUSTRY 2022-05-02T11:09:48+03:00 Uliana Vytvytska <p>The article considers the methodology for evaluating the effectiveness of investment projects for decarbonization in the oil and gas industry. It is determined that in today's conditions, low-carbon development is the basic strategy of sustainable development of any country, which combines priorities in the field of climate change and national economic development. Oil and gas companies also have significant greenhouse gas emissions, especially during the development of oil and gas fields, and they are also relevant to the implementation of investment projects to reduce harmful emissions through decarbonization. A methodological approach has been proposed, which allows to take into account the time factor at the main stages of the life cycle of investment projects for decarbonization: in the period of investment costs, payback period and operating period. For each period, the features of determining the net economic profit, direct environmental benefits of the investor and indirect environmental benefits that may arise from third parties as a result of the investment project on decarbonization with adjustment factors that allow to take into account both positive and negative environmental impacts. It has been also proposed to apply the appropriate procedures for taking into account the time factor for each of the periods: compounding - during the design, purchase of equipment and construction of the necessary facilities; discounting - in the payback period and the main operating period. The method of establishing income norms for compounding and ecological discount rates when applying the discounting procedure has been determined. A model for evaluating the effectiveness of decarbonization investments in oil and gas production has been proposed. Further research should focus on improving methodological approaches to identifying the most important factors that cause risks of potential greenhouse gas emissions in specific oil and gas fields, and appropriate environmental discount rates that allow these risks to be taken into account when assessing the effectiveness of decarbonisation investment projects.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Uliana Vytvytska ПЕРСПЕКТИВИ ВИКОРИСТАННЯ «ЗЕЛЕНОЇ ЕКОНОМІКИ» В АЗЕРБАЙДЖАНІ 2022-06-08T09:19:09+03:00 Gazanfar Salman Suleymanov Turkan Ali Sheydai <p>У статті розглядаються дані про перспективні напрямки розвитку "зеленої економіки" Азербайджану, реалізації Національної стратегії з використання альтернативних, відновлюваних джерел енергії.</p> <p>Сучасна економіка і суспільство в цілому стикаються зі значною кількістю проблем, які формують систему викликів для подальшого поступального розвитку. Одна з таких проблем викликана формуванням в останні десятиліття системних протиріч між процесами економічного, соціального та екологічного розвитку.</p> <p>Процес глобалізації, стрімкий економічний розвиток, зростання населення через збільшений попит на природні ресурси, країни, що розвиваються мають обмежений доступ до сучасних технологій, зміна клімату та інші фактори екологічних проблем, викликаних людством, стали викликати все більшу заклопотаність. Резюме з охорони навколишнього середовища в країнах з ринковою економікою довгостроковий сталий екологічний розвиток економіки країни має велике значення для забезпечення створення економічних механізмів. Міжнародний досвід показує, що на сучасному етапі економічного розвитку, екологічного регулювання обидва методи повинні бути взаємопов'язані. Економічні механізми, описані в літературі, і заходи, що використовуються на підприємстві, впливають на економічну діяльність, хороше або погане, в залежності від відповідних позитивних або негативних стимулів для створення мічених залишків.</p> <p>У той же час розвиток "зеленої" економіки як і раніше йде дуже мляво і нерівномірно, незважаючи на наявність суспільного попиту на її випереджаюче зростання, а окремі напрямки "зеленого зростання", навіть підтримувані заходами державної політики, слабо взаємопов'язані і розвиваються безсистемно. Таким чином, в сучасних умовах проблема наукового опрацювання підходів до розробки та реалізації державної політики регулювання зеленої економіки в контексті сталого розвитку, а також їх впровадження в практику функціонування органів державного управління стоїть дуже гостро.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Gazanfar Salman Suleymanov, Turkan Ali Sheydai ABOUT THE POSSIBILITIES AND CONDITIONS OF THE ALTERNATIVE GAS SUPPLY OF UKRAINE’S ECONOMY 2022-06-23T12:29:46+03:00 Святослав Кісь Віктор Петренко Наталія Люта <p>Based on the analysis of the situation with the provision of the national economy of Ukraine with natural gas, the article proposes to support the previously launched project on coal gasification and take the necessary steps in its scientific, technological and organizational support.</p> <p>It is emphasized that in the conditions of energy shortage, in particular, natural gas, representatives of the management of the energy sector of Ukraine need to pay attention to previously proposed, economically and technologically sound projects related to alternative gas supply to the economy. The authors of the article see the main problem of their implementation in modern conditions in the lack of proper interaction between the state, business, science and civil society, which would speed up processes and harmonize the interests of all stakeholders with further socio-economic efficiency.</p> <p>Based on the analysis of the resource potential of the Ukrainian coal industry, the possibility and expediency of using coal gasification technology as one of the alternatives for gas supply to the needs of the economy and the population has been proved. At the same time, the authors of the article emphasize that Ukraine already has experience in preparing projects related to gas production using coal combustion technology. Thus, in 2014, a subsidiary company «Gas of Ukraine», with the potential and pre-documented support of foreign creditors, demonstrates its readiness to conduct pre-project work. According to the authors of the article, the works were suspended for unreasonable reasons, based on the lack of vision and understanding of new approaches to the organization of innovation processes in the energy sector.</p> <p>In order to achieve further positive results in the field of alternative gas supply of Ukraine, avoiding scenarios in 2014, the authors propose to implement innovative projects in the field of energy supply taking into account the well-known model of Itzkowitz-Leidesdorf «triple helix». At the same time, it is advisable to use this model in an improved form, taking into account the participation of the fourth mandatory component - civil society.</p> <p>As a proposal for further active action in the field of alternative gas supply in the country, the article recommends starting work on the document «Program to assist Ukraine's national economy in replacing Russian gas», using the approach of the stakeholder interaction model of national projects.</p> <p>The final recommendations of the authors provide for a radical transformation of the channels of interaction between government, business, science and civil society, the creation of coordination councils with the participation of all stakeholders, as well as ensuring maximum publicity of their actions.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Святослав Кісь, Віктор Петренко, Наталія Люта ЕКОНОМІЧНА КОНКУРЕНТОСПРОМОЖНІСТЬ ПРОЄКТІВ «ЗЕЛЕНОГО» ЕНЕРГОБІЗНЕСУ В УКРАЇНІ 2022-06-13T10:01:44+03:00 Iryna Sotnyk Yevhen Kovalenko Artem Martymianov Maryna Nikulina <p>Стаття визначає економічну конкурентоспроможність проєкту «зеленого» енергобізнесу за варіаціями його впровадження для оцінювання перспектив формування класу просьюмерів. Методами статистичного і порівняльного аналізу визначено, що розвиток «зеленої» енергетики сьогодні забезпечується за рахунок державної підтримки. Здебільшого вітчизняні проєкти відновлюваної енергетики є неконкурентоспроможними без такої допомоги. Пандемія коронавірусу у 2020-2021 роках виявила проблеми, обумовлені високою ціною «зеленої» енергії, пріоритетністю її закупівлі, переривчатістю відновлюваної електрогенерації, тощо. Повномасштабна війна Росії в Україні у 2022 році поставила галузь на межу фізичного та економічного знищення. Сьогодні критично важливим є максимальне збереження і державна підтримка «зелених» енергооб’єктів, а також стимулювання їх відбудови на деокупованих територіях.</p> <p>Поступове зближення «зелених» тарифів зі зростаючими цінами на енергоринку покращує конкурентоспроможність проєктів відновлюваної енергетики, створюючи базу для формування просьюмерів. Для обґрунтування доцільності трансформації вітчизняних енергоспоживачів та економічної конкурентоспроможності «зеленого» енергобізнесу нами проведено інвестиційний аналіз проєкту промислової фотоелектричної сонячної електростанції потужністю 100 кВт, розташованої у Сумській області. Розглядалися 3 варіанти використання виробленої «зеленої» електроенергії: 1) продаж електроенергії за «зеленим» тарифом; 2) часткове споживання виробленої електрики на власні потреби та продаж надлишку за «зеленим» тарифом; 3) споживання виробленої електрики на власні потреби. За чинних ринкових цін на електроенергію і «зеленого» тарифу найкращою опцією є 100%-ве споживання згенерованої електроенергії на власні потреби, тобто перетворення підприємства на просьюмера. Строки окупності за варіантом є довшими на майже 4 місяці, але рентабельність проєкту зростає до 75,8% порівняно з 62,7 та 71,7% за іншими опціями. Отже, існуючі умови енергоринку сприяють формуванню класу просьюмерів в Україні.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Ірина Сотгник; Yevhen Kovalenko; Artem Martymianov , Maryna Nikulina CONCEPTUAL FUNDAMENTALS OF PROVISION OF THE TRACK OF QUALITY EDUCATION (CHALLENGES OF TIME AND DEVELOPMENT STRATEGY) 2022-05-24T08:51:25+03:00 Олена Гаращук Віра Куценко Iryna Petrivna Kinash <p>The article deals with the role of continuous quality education in ensuring the socio-economic development of the country and in accelerating the relevant changes taking place in the country. It is noted that everyone's life is connected with education and, above all, the improvement of their welfare.</p> <p>The authors of the study presented in this article consider the trends in the development of quality education in theoretical and practical aspects, the components of which are: scientific and theoretical foundations of achieving quality education; basic conceptual provisions for ensuring the competence of specialists; theoretically substantiated principles inherent in the relevant educational system. In this regard, the main functions performed by the educational sphere are revealed.</p> <p>Much attention in the article is paid to highlighting the essence of the category "quality of education". The ways and directions of achieving quality education and ensuring significant changes in educational activities, bringing it to a qualitatively new level of development, which should contribute to the achievement of positive qualitative changes in education are substantiated. It is emphasized that a significant role in achieving this belongs to the resource base and ways to improve it are considered. It emphasizes the need for active implementation in educational activities of projects that provide for the implementation of effective measures to provide educational institutions with modern material and technical base, the latest teaching aids to perform these institutions of their socially significant functions.</p> <p>Based on the understanding of the paramount importance of the mission of education, which is especially evident in our time, formed a new concept of education, which requires the introduction of new information technologies in the educational process, the formation of knowledge economy, transition to innovative economic growth, implementation of social partnership. humanism, social security, etc.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Олена Гаращук, Віра Куценко, Ірина Кінаш ECONOMICS OF COMMON CONSUMPTION: FEATURES OF FUNCTIONING AND DEVELOPMENT PROSPECTS 2022-06-08T09:15:30+03:00 Марія Василівна Диха Валентина Полозова Ірина Вороніна <p>The essence of sharing is defined; the main factors of formation and development of the economy of shared consumption are characterized: the spread of advanced digital platforms and devices; economic rationality; new consumer needs; social transformations. The main advantages of business models of the sharing economy, the impact of sharing business models on the traditional development of economic sectors of individual states and the development of economies in the global dimension are highlighted. The main areas of the consumer economy in the world (transport services, rental housing, domestic services, professional services, co-financing), which are distributed through different platforms, are considered.(Uber, UberX, Lyft, Avtoshare, Relay Rides, Zimride, BlaBlaCar, Boston’s Hubway чи Chicago’s Divvy Bikes, Airbnb, HomeAway, Ebay, Amazon, OLX, TaskRabbit, Kabanchik, Sorted, Freelance, Bringwasmit, Etsy, Crafta, P2PU, Skillshare, Sharing academy Coursera, Khanacademy, Udemy, Wingly, Shareyourmeal, EatWith, Share city, Meal Sharing, VizEat, Happy Tree, Fixura, Lending Club, LendingClub, Zopa, Indiegogo, Gofundme, CircleUp, Friendsurance, InsPeer). The main sectors of development of the consumer economy in Ukraine and trends in the development of sharing platforms are highlighted. The main problems of development of the economy of common consumption, which are the threat to data security, restriction of competition, are substantiated; tax evasion, lack of social guarantees and suggested ways to solve them. To ensure the development of the economy of shared consumption, it is proposed to develop regulations, safety requirements, implement control mechanisms to ensure safety; it is proposed to introduce rules and norms of taxation, which should take into account the specifics of the economy of shared consumption. It is noted that at the state level it is necessary to promote equal conditions of competition of traditional and sharing economy taking into account the peculiarities of business models, and also substantiated the need to raise awareness about the possibilities of sharing economy, economic, environmental and social benefits.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Марія Василівна Диха, Валентина Полозова, Ірина Вороніна CONCEPTUAL PRINCIPLES OF CREATING AN INNOVATIVE AGROCLUSTER IN CONDITIONS OF SUSTAINABLE DEVELOPMENT OF THE NATIONAL ECONOMY 2022-06-01T20:58:04+03:00 Ірина Кошкалда Оксана Прокопишин Наталія Трушкіна <p>At present, the agricultural sector of Ukraine is undergoing radical organizational changes and transformations in various areas of development, including innovation. This requires the formation and functioning of appropriate innovation infrastructure and the search for fundamentally new organizational and legal forms of management that would meet modern economic conditions. One such form may be an innovative agricultural cluster.</p> <p>The purpose of this study is to substantiate the conceptual basis for the creation of innovative agricultural clusters as an important component of the innovation ecosystem in terms of sustainable development.</p> <p>The article analyses and summarizes the legislative documents governing the creation and operation of innovative agricultural clusters as a new subject of economic and legal relations in the agricultural sector. Strategic programs of regional development till 2027 in the part of the creation of cluster structures are considered. The structural scheme of interaction of elements of the regional innovation ecosystem for the achievement of the strategic purpose “Innovative development of the region on the basis of smart specialization” is offered. Proposals on possible organizational and legal forms of the innovative agricultural cluster are presented, taking into account the best European practice. The differences between the cluster from other organizational and legal forms of business associations are determined.</p> <p>As a result of the research, it was established that the legislation does not pay due attention to the creation and functioning of innovation clusters in Ukraine. But in terms of prospects and effectiveness, clustering should be considered a key direction in the transformation of innovative management systems for the development of the agro-industrial complex. Therefore, the definition of the terms “cluster”, “clustering”, and “innovation cluster” in the agricultural sector remains an urgent issue.</p> <p>It is proposed to amend the laws of Ukraine “On Innovation”, “On Priority Areas of Innovation in Ukraine”, “On Scientific and Scientific-Technical Activities”, “On State Support of Agriculture of Ukraine”, Concepts of Clusters in Ukraine, Strategy development of the sphere of innovation activity for the period up to 2030, the State Strategy of Regional Development for 2021-2027 on the creation of an innovation cluster as a specific type of associations of enterprises in the agricultural sector.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Ірина Кошкалда, Оксана Прокопишин, Наталія Трушкіна РЕАЛІЗАЦІЯ ПРОЄКТІВ ЛОКАЛЬНОЇ ЦИФРОВІЗАЦІЇ ЯК ОСНОВНИЙ НАПРЯМ АКТИВІЗАЦІЇ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ ОСВІТНІХ ПРОЦЕСІВ, ПОСЛУГ ТА ПРОДУКТІВ 2022-05-23T14:29:16+03:00 Galyna Malynovska Svyatoslav Kis Halyna Kis Ruslan Danyleichuk <p>Стаття присвячена дослідженню проблем, пов’язаних з впровадженням та використанням цифрових технологій в освіті. Актуальність обраної тематика зумовлена, в першу чергу, необхідністю трансформацій у сфері вищої освіти відповідно до нових умов суспільного розвитку, для якого характерні високі темпи технологічних змін, переважаюча роль інтелектуального капіталу, наявність виробничих ресурсів у вигляді знань, умінь та навичок людини. Головним завданням закладів вищої освіти має стати підготовка фахівців, які здатні створювати та використовувати технології у різних галузях, критично мислити, гнучко адаптовуватись до змін, генерувати нові ідеї та формувати передумови особистого та суспільного добробуту. Досягнення таких результатів стане можливим за умови динамічних та актуальних змін у самій системі вищої освіти. Насамперед, це стосується методів, підходів, технологій, інструментарію, за допомогою яких відбувається передача знань, удосконалюються уміння та навички, а також формується досвід людини.</p> <p>З метою обґрунтування необхідності створення у сфері вищої освіти інноваційного середовища, сучасну основу якого формують цифрові технології, в статті акцентовано увагу на характеристиках фахівця-інноватора. Їх формування неможливе без використання інструментів, які дозволяють максимально ефективно організувати та реалізувати освітній процес, надати якісні освітні послуги, сформувати пропозицію інноваційних освітніх продуктів.</p> <p>В статті звернуто увагу на прийнятий у 2000 році Лісабонським самітом Ради Європи Меморандум про освіту впродовж життя (A Memorandum of Lifelong Learning). На основі проведеного аналізу принципів Меморандуму авторами доведено їх тісний зв’язок з сучасними трендами розвитку освіти, серед яких ключову роль відіграє цифровізація. Зокрема, реалізація задекларованого принципу “наближення освіти до місця проживання” в умовах пандемії Covid-19 є надзвичайно актуальним завданням, а його практичне втілення вимагає активізації дій, пов’язаних з цифровізацією освітніх послуг та продуктів.</p> <p>Стаття містить огляд основних результатів у сфері цифровізації освіти в Україні та проблем, які потребують вирішення. Звернуто увагу на те, що на рівні формування концепцій та рекомендацій перспективи цифрової трансформації вищої освіти представлені належним чином. Проте, для вітчизняних ЗВО актуальним залишається питання практичного впровадження інструментів цифровізації, а також їх фінансового забезпечення.</p> <p>З метою пошуку практичних рішень у сфері цифровізації освітніх процесів, послуг та продуктів авторами статті запропоновано алгоритм дій та описову модель, які дозволять ЗВО активізувати цифрові трансформації шляхом налагодження співпраці у форматі партнерства та реалізовувати проєкти локальної цифровізації. Ефективність та перспективність такого підходу обґрунтовано на прикладі Івано-Франківського національного технічного університету нафти газу (ІФНТУНГ), де у 2020 році розпочато реалізацію проєкту локальної цифрової трансформації.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Galyna Malynovska, Svyatoslav Kis , Halyna Kis , Ruslan Danyleichuk; Олег Яцюк THE ROLE OF PERSONNEL IN ASSESSING THE COMPETITIVENESS OF BUSINESS ENTITIES 2022-06-01T20:54:57+03:00 Ірина Попадинець Уляна Андрусів Микола Данилюк Олексій Бойчук <p>The article proposes a comprehensive methodological approach to assessing the role of personnel in the competitiveness of the entity, which is structured in four blocks: methodology - defining the purpose, determining internal and external factors of staff efficiency (SWOT-analysis), functional-cost analysis of personnel management; information support involves the collection of information and the formation of an information base for evaluating the personnel of the business entity, the formation of the author's questionnaire, espresso evaluation, the formation of an expert group; monitoring involves the use of sound tools, methods and technologies for evaluating the personnel of the entity (calculation of performance indicators of personnel, espresso assessment of personnel and assessment of job satisfaction) and reserves for its improvement; interpretation of the results is to form conclusions based on the interpretation of the competitiveness polygon of the entity.</p> <p>The main components of the personnel policy of the business entity are detailed: the policy of recruitment, selection and placement of personnel; policy of career guidance, adaptation and professional development; employment policy; career growth management policy; incentive policy; social policy.</p> <p>It is proposed to assess the level of competitiveness of the entity depending on the impact of staff on it, based on the main subsystems of the entity: subsystem for forming the labor potential of the entity, subsystem for managing the quality of working life, subsystem for managing labor potential. management and subsystem of labor potential management.</p> <p>It is proved that the management of the implementation strategy of the personnel development of the entity depends on the functions that ensure its effectiveness. Therefore, the analysis of the flow of management functions on the implementation of the strategy of personnel development of the entity is proposed.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Ірина Попадинець, Уляна Андрусів, Олексій Бойчук CORPORATE CULTURE: LEVELS AND VALUES 2022-05-26T17:33:41+03:00 Dmytro Tymoshenko Iryna Slyusar <p>The article substantiates the expediency corporate culture development based on European values. The role of corporate culture in the development of organizational leadership is generalized and substantiated. The connection of loyalty with the levels of corporate culture and values that are nurtured by the common cultural field is demonstrated. Suggestions for synchronization of all components of corporate culture into a single position are given. Particular attention is paid to the values that ensure effective corporate governance, taking into account the requirements and challenges of today, which allows both to attract and maintain relevant communications with all stakeholders. It is proved that the attraction to this issue is justified by the trends of modern development: the requirements of globalization and innovation. The connection of three levels of loyalty with three levels of corporate culture, their perception by an individual employee is shown. The mechanism of synchronization of all components of corporate culture in the direction of its development is given</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Dmytro Tymoshenko, Iryna Slyusar ANALYSIS OF RESEARCH DEVELOPMENT OF THEORIES OF STATE REGULATION OF MODERN WORLD ECONOMIES 2022-07-17T22:01:03+03:00 Anton Chub <p>The article proves that government regulation in different countries over the past decades, as a rule, is based on modern developments in the framework of economic theories that have dominated in different years. It is emphasized that one of the reasons why no country in the world has so far failed to achieve permanent growth in living standards and avoid crises in various spheres of socio-economic development is the openness of national economies, free capital and large-scale globalization of business. It is determined that such a situation leads, firstly, to general interdependence and rapid spread of crisis phenomena from one state to another. Secondly, with the increase in the number of environmental factors that must be taken into account in the implementation of public administration, the level of uncertainty and economic risks increases. That is why the urgent scientific task is to analyze the experience of applying the systems of state regulation of world economies.</p> <p>The aim of the work is to study and analyze the experience of state regulation in the world, highlighting and substantiating the main economic theories on the basis of which you can justify the formation of regulatory policy.</p> <p>It was found that the role of the state and public administration in economic development has recently intensified scientific thought, and forced to rethink the reasons for the evolution of both economic and managerial functions of the modern state, and their relationship. It is proved that research is needed to identify general trends in changes in the place and role of the state in the economic system. It is also necessary to find out how these historical changes will be able to affect the current processes in Ukraine's economic development.</p> <p>The scientific novelty of this work is the further development of the methodology of state regulation of the economy on the basis of consideration and analysis of basic economic theories. It was proposed to further study the genesis of modern scientific thought, in this regard, in time, while comparing economic theories with a detailed consideration of economic theories transformation stages of state regulation and their basic scientific principles.</p> 2022-07-17T00:00:00+03:00 Copyright (c) 2022 Anton Chub