Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry) <pre id="tw-target-text" class="tw-data-text tw-ta tw-text-small" dir="ltr" data-placeholder="Переклад"><span lang="en">The subject of the journal Scientific Herald Of Ivano-Frankivsk National Technical<br> University of Oil and Gas (edition topic: «Economy and management of oil and gas industry») <br>deals with theoretical and practical problems of the economy and management in the field of <br>oil and gas complex and covers the following sections:</span></pre> <p><strong>Management</strong><strong> •</strong><strong>in oil and gas industry</strong><strong>&nbsp;&nbsp;</strong></p> <p><strong>Economics</strong><strong> •</strong><strong>of oil and gas industry</strong><strong>&nbsp;&nbsp;</strong></p> <p><strong>Theoretical problems</strong><strong> •</strong><strong>of economics and management</strong><strong>&nbsp;&nbsp;</strong></p> <p><strong>Economics and management</strong><strong> •</strong><strong>of other activities</strong><strong>&nbsp;&nbsp;</strong></p> Ivano-Frankivsk National Technical University of Oil and Gas en-US Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry) 2409-0948 <h1>Copyright and Licensing Terms</h1> <p><strong>Copyright Statement</strong></p> <p>The authors who publish in the journal accept the following conditions:</p> <ul> <li class="show">The authors retain the copyright and grant the journal the right of first publication, licensed with&nbsp;<a href="">Creative CommonsCC BY-NC-SA</a>&nbsp;, which permits other people to remix, transform, and build upon the material and use the material for non-commercial purposes, give appropriate credit and distribute the contributions under the same license as the original.</li> <li class="show">The authors can conclude additional agreements on the non-exclusive distribution of the journal’s published version of the work (for example, publication of the work in electronic repositories) with an acknowledgment of its initial publication in this journal.</li> <li class="show">The authors can upload the published articles on the Internet (for example, in electronic repositories or on web-sites), as it will stimulate fruitful scholarly discussions and increase the citation rates of the published articles.</li> </ul> <p><a href=""><strong>Copyright License Agreement</strong></a></p> ENHANCING THE EFFICIENCY OF ENVIRONMENTAL AND ECONOMIC RISKS MANAGEMENT FOR OIL AND GAS PRODUCING ENTERPRISES IN AZERBAIJAN <p>Apsheron region is the main oil producing region of Azerbaijan. One of the main problems that have risen here since the beginning of the exploitation of oil fields is the contamination of landscapes with oil and oil products. At present, a significant part of the land is heavily polluted with oil and formation water, the hydrological regime of the territory has deteriorated, and the soil structure has been destroyed.</p> <p>The State Oil Company of the Azerbaijan Republic (SOCAR) is taking decisive steps in improving environmental safety management systems in accordance with international requirements, as well as in solving existing environmental problems, protecting public health and the rational use of natural resources. Prevention of pollution as a result of onshore oil and gas operations, elimination of the consequences of pollution is a priority task of SOCAR's environmental policy.</p> <p>The analysis of the current state of environmental and economic risk management at SOCAR showed that, despite all the positive changes in the field of reducing environmental pollution, the company still needs to enhance the effectiveness of measures to manage these risks.</p> <p>In particular, despite the successful implementation of a number of measures to reduce air pollution, the amount of air emissions from stationary sources at the company's enterprises remains significant.</p> <p>A number of extremely important, environmentally oriented initiatives does not sufficiently cover the oil and gas production by onshore enterprises and are mainly focused on offshore enterprises, which are being developed independently and jointly with foreign companies.</p> <p>In order to enhance the effectiveness of risk management, it is proposed a departure from a centralized, at the company level, form of management and the formation of a risk management system (RMS) directly at the enterprises themselves. To implement this approach, some changes in the organizational structure of enterprises are recommended, including the creation of a department for managing all risks to which the enterprise may be exposed. The creation of such a department directly in Oil and Gas Production Asset will allow more efficient use of the potential and real capabilities of the enterprise in the face of uncertainty and associated risks, the necessary optimization of the directions and methods of risk management, which are reflected in the risk minimization program, developed with the aim of ensuring the sustainable development of the enterprise.</p> Gazanfar Salman Suleymanov Sheydai Ali Turkan Copyright (c) 2020 Gazanfar Salman Suleymanov, Sheydai Ali Turkan 2020-12-31 2020-12-31 2(22) 7 17 10.31471/2409-0948-2020-2(22)-7-17 ACTIVATION AND EFFECTIVE USE OF THE INDUSTRIAL ENTERPRISE INTELLECTUAL POTENTIAL <p>The article examines the problem of the enterprise intellectual potential activation and use. Organizational problems in the field of Ukrainian industrial enterprises human capital are outlined. Accented on the key importance of staff intellectualization as a basis for its intensive (qualitative) development. Restrictions on the application of traditional management approaches to employees were identified. The role of individual and group learning as a necessary condition for activation and effective use of the enterprise intellectual potential was highlighted. The basic principles were highlighted, and methods of personnel management necessary for ensuring the successful operation of the enterprise were developed. Environmental factors, internal factors, constrictions and barriers in the context of effective use of the enterprise intellectual potential were analyzed. The list of indicators that create an impact of intellectual employees innovative activity level has been supplemented. The conclusion that the enterprise should improve the corporate structure is substantiated, because it creates conditions for more effective activity of intellectual employees and accelerated transition of the enterprise to an innovative model of development. The toolkit of activization and effective use of intellectual potential of modern enterprises is developed. A number of organizational and economic measures for maintenance of positive development dynamics and effective use of the enterprise intellectual potential in the course of innovations introduction were offered Scientific novelty of research is to improve the methodological approach in the context of activation and effective use of the industrial enterprise intellectual potential, which determines the implementation of management functions according to organizational environment formation and evaluation stages. The obtained results form the basis of the organizational and economic mechanism for ensuring the effective use of intellectual potential in industrial enterprises conditions.</p> Галина Островська Copyright (c) 2021 Галина Островська 2020-12-31 2020-12-31 2(22) 18 31 10.31471/2409-0948-2020-2(22)-18-31 THE ABILITY OF HEALTH ORGANIZATIONS TO CHANGE - WHY DO CHANGE NEED A PROCESS AND PROJECT APPROACH? <p>The aim of the article is an attempt to identify the relationship between various disciplines of management sciences (change management, process management, project management) and to refer to the problem of their application in healthcare organizations. This seems to be a serious problem in the context of the inevitability of changes in medical organizations, especially in the face of an ongoing pandemic (organizational changes over a relatively short period of time). In addition, the ever-increasing complexity of healthcare organization and at the same time the pace of technological innovation in medicine. The article is a review it integrates and interprets the current state of knowledge in the field of change management, process management and project management. It indicates the need to integrate various management sub-disciplines. It was mainly developed using critical literature analysis.</p> <p>Healthcare organizations, especially during the global COWID-19 pandemic are undergoing a process of rapid organizational change. It is important to understand these changes not only theoretically but as a set of necessary skills. All this to efficiently and effectively implement the paradigm of managing modern health organizations.</p> <p>Knowledge and experience in change management as well as knowledge of the principles of project and process management seem to be necessary for the proper implementation of effective and efficient management of health care institutions.</p> <p>It is worth emphasizing that currently the interest in project management and change management is usually focused on ensuring the effectiveness of changes. Therefore it becomes necessary to know the subcategories of management, such as: project management, process management, human potential management, quality management.</p> Joanna Jasinska Copyright (c) 2020 Joanna Jasinska 2020-12-31 2020-12-31 2(22) 109 117 10.31471/2409-0948-2020-2(22)-109-117 FOREIGN EXPERIENCE OF ESTABLISHMENT AND DEVELOPMENT OF ECOLOGICAL TOURISM AND ITS USE OPPORTUNITIES IN UKRAINE <p>Currently, eco-tourism is recognized as one of the main directions of development of the tourism industry, which has an important role in shaping and ensuring sustainable development.</p> <p>The article considers the characteristic features of European models of organization of ecological (green) tourism: British, French, German, Italian, Czech, Spanish, Polish and Latvian. The peculiarities of ecotourism development in different countries of the world (Italy, Austria, Finland, Spain, Germany, Great Britain, Hungary, Romania, Poland, Cyprus) are studied. The essence of tax mechanisms applied in a number of countries of the world for the purpose of stimulation of development of ecological tourism is studied.</p> <p>It is established that the experience of developed countries should be used in the modern conditions of Ukraine, but taking into account the specifics of the national economy. The development of ecological tourism in Ukraine is possible with the use of marketing communications, involvement of international organizations to promote the latest technologies in this area, ensuring public awareness, which will improve the ecotourism infrastructure in the regions.</p> <p>Priority areas for the development of ecotourism in Ukraine, taking into account foreign experience are: improving the regulatory framework and its implementation to the main provisions of international law; introduction of a tax mechanism based on the provision of appropriate benefits; formation of proper ecotourism infrastructure; providing national nature parks with recreational and tourist infrastructure that will meet international standards; intensification of cooperation between authorities, investors, business structures, higher education institutions, scientific institutions; search for additional and non-traditional sources of funding; public involvement through conducting relevant sociological surveys of public opinion, studying the positions of the local population and visitors, the formation of public associations; development of ecotourism development strategy with the use of marketing tools and information technologies.</p> Людмила Безугла Copyright (c) 2020 Людмила Безугла 2021-02-03 2021-02-03 2(22) 118 127 10.31471/2409-0948-2020-2(22)-118-127 TRANSFORMATION OF THE IMPACT OF EDUCATION ON THE FORMATION OF A CULTURE OF PROFESSIONALS AND SUSTAINABLE DEVELOPMENT <p>The article indicates that recently, on the one hand, the role played by education in ensuring sustainable development has been increasing, and on the other hand, there has been a decline in its prestige, despite the fact that in the country, as in the world as a whole, the knowledge economy is being formed. This is associated with transformational changes not only in the economy, society, but also in education itself. The study of this issue presented in the article is aimed at ensuring the acceleration of transformation processes in education.</p> <p>At the same time, special attention is paid to the problems of strengthening the interaction between educational institutions and business, education system and employers, improving the quality of education, improving its content. The latter should be based on: humanization, humanitarization, fundamentalization, technologization, informatization, continuity of education and its effectiveness.</p> <p>It is emphasized that the priority role in achieving qualitative changes as a result of transformational processes in the educational sphere belongs to the active implementation of scientific and technological progress in the educational process, which, in turn, requires certain changes in the work of an educational institution, in particular in terms of the use of modern pedagogical technologies, training, as well as theoretical knowledge, appropriate methodology.</p> <p>It is noted that the transformation of education should be aimed at ensuring the advanced development of its potential on an innovative basis. The ways of achieving this are given, including: the search for new forms and organizational structures of education; identifying the causes of negative phenomena in the development of education (such as chronic underfunding), overcoming such negative phenomena as the provision of low-quality educational services; accelerating the formation of educational, scientific and innovative complexes in Ukraine, the activities of which have a significant impact on the formation of a new rapidly changing market of educational services, on the active introduction of innovative technologies in the production of goods and services.</p> <p>The substantiation is given that in the future the transformation of the educational factor contributing to sustainable development should be aimed at achieving the goal of training specialists who are ready to successfully solve various educational problems, skillfully use their knowledge and constantly master new technologies, and achieve European quality standards knowledge and the like.</p> Iryna Petrivna Kinash Vira Kutsenko Copyright (c) 2020 Iryna Petrivna Kinash; Vira Kutsenko 2021-02-03 2021-02-03 2(22) 128 138 10.31471/2409-0948-2020-2(22)-128-138 IMPROVING THE EFFICIENCY OF DIGITAL MARKETING OF ORGANIC PLANT PRODUCTS <p>The directions of increase of efficiency of use of digital marketing of organic crop production were investigated in the article. The urgency of the study is due to the need to reorient markets by increasing the share of products sold on national and local markets, optimizing logistics chains, disseminating information about domestic producers and brands, range of organic products via the Internet and other electronic networks.</p> <p>It was noted that the global and domestic trends are the growth of e-commerce and sales of organic products using digital marketing tools. Adaptation to trade and logistics restrictions caused, in particular by quarantine restrictions, forces companies to increase marketing activity on the Internet, to use offline and online tools to promote goods and services.</p> <p>Trends in the use of digital marketing tools by producers of organic crop products in Ukraine were analyzed. It was established that most often domestic companies use Internet sites, social networks, development and promotion of trademarks to promote organic products.</p> <p>Improving the effectiveness of digital marketing of organic crop products is possible through the optimal combination of different tools that take into account the target audience, the specifics of the finished product, the marketing strategy of the enterprise. According to the results of factor analysis, the effectiveness of the promotion of organic crop products is influenced by the intensity of visits to the company's website, the frequency of orders in the CRM system and the completeness of their processing, the prevalence of social networks.</p> <p>The advantages and disadvantages of digital marketing tools for promoting organic crop products, namely SEO, CRM-systems, social networks. The structural and logical model of digital marketing of organic crop products was proposed, consisting of three blocks: initial, promoting and activating. Each of them includes a set of tools that will increase sales at optimal costs. When conquering market niches and strengthening market positions, it is proposed to develop and promote a specialized site. This will ensure active communication through social networks. With the development of the organic direction of business, the gradual expansion of the range and increase market share is relevant to the use of SEO, CRM-systems, cloud computing. The application of the proposed structural and logical model of digital marketing of organic crop products will help increase sales, develop a strategy to promote products, optimize advertising costs, stimulate the promotion of environmentally friendly products.</p> Halyna Kupalova nataliia 1goncharenkо Copyright (c) 2020 Halyna Kupalova, Nataliia Goncharenkо 2021-02-03 2021-02-03 2(22) 139 150 10.31471/2409-0948-2020-2(22)-139-150 ACCOUNTING DIGITAL CURRENCY IN THE PAYMENT MARKET <p>The article is devoted to the study of digital currency accounting in the payments market. Analysis of digital currencies has shown that they have the following properties: digital currency uses cryptography for security against counterfeiting; the issue is carried out by the system itself, which is independent and uncontrolled; it is impossible to establish in what way this or that cryptocurrency was received (exchange for goods or real money, mining). The characteristics of different currencies were given, it was established that each of them can be used for different purposes, namely: Ethereum - smart contracts; Lightcoin - digital money for fast transactions; Ripple - for the purposes of venture funds; Dash is a completely anonymous digital currency, usable for Darknet.</p> <p>The scientific novelty lies in the substantiation of approaches to the identification of digital currencies as objects of accounting. Particular attention should be paid to the recognition of digital currency when accounting for it, as it has certain implications for the reflection of such an asset in the accounts, analytical and synthetic registers and in the financial statements. The approach of different countries to the legal regulation of such an asset is analyzed. Because the legal conflict in the future does not allow to tax those transactions that use digital assets. At present in Ukraine there are no normative legal acts on regulation of accounting and taxation of digital currencies. An approach to reflect the movement of payments using digital currency in the CBDC network is proposed. The primary document from the blockchain network is provided to confirm the transaction on the transfer of cryptocurrency BitcoinCash to a third party. The process of payment verification is presented taking into account the innovations in displaying digital currencies in the banking network. The main verification process is defined, which is generalized at certain stages of its implementation.</p> <p>Prospects for further research will be to determine the advantages and disadvantages of using digital currencies when paying a company with another for certain goods, works or services. It is necessary to compare the use of digital currencies, the national currency of the hryvnia and the US dollar. In the future, this will allow the company to determine under what conditions which price should be used in the implementation of foreign economic activity to improve cross-border cooperation.</p> Андрій Макурін Copyright (c) 2020 Андрій Макурін 2021-02-03 2021-02-03 2(22) 151 163 10.31471/2409-0948-2020-2(22)-151-163 ENTREPRENEURSHIP AS A FACTOR OF ECONOMIC DEVELOPMENT: FEATURES OF MANIFESTATION IN FORESTRY <p>The article presents the results of the study the essence and features of entrepreneurship manifestation in forestry in terms of assessing the realities and prospects of its development in Ukraine. For this purpose, it is studied general principles of doing business (entrepreneurship) in Ukraine, legal norms that determine the general features of entrepreneurship in this area. Based on the multifunctionality of forests, it is substantiated that entrepreneurial activity in forestry has a deeper ecological, economic and social meaning, compared to other areas of activity. It is noted that the dual nature of forest resources causes the diversification of types and organizational forms of entrepreneurship throughout the forest sector. Extended reproduction in the research area according to the concept of sustainable development has an impact on the well-being of more than one generation. This factor becomes decisive in the latest economic conditions and determines the adoption of appropriate measures of economic stimulation of the intensive type of economic growth of expanded forest production. The results of the analysis of the activities of forestry enterprises, corporate interests of forestry activities, as well as the role of the state and environmental insurance are the basis for determining the prospects for long- and short-term temporary use of forests in Ukraine. It is noted that the development of the study field of economy of Ukraine, in conjunction with measures of financial and economic incentives wood industry can contribute to the development of the last one.</p> <p>The study on the example of forestry allowed us to generalize that the entrepreneurial vector of nature using is to organize and support business activities of nature users, in their relations with other economic entities of various forms of ownership, with the state under existing and exacerbating environmental restrictions. and burdens, taking into account the ecological and social functions and services of ecosystems.</p> Oksana Sakal Наталія Третяк Галина Штогрин Іван Бегаль Copyright (c) 2020 Oksana Sakal, Наталія Третяк, Галина Штогрин , Іван Бегаль 2021-02-03 2021-02-03 2(22) 164 172 10.31471/2409-0948-2020-2(22)-164-172 STATUS OF SPATIAL ASYMMETRY OF CUSTOMS SPACE IN UKRAINE <p><strong>Purpose.</strong> Identify and evaluate the spatial asymmetry of Ukraine customs space in the context of identifying opportunities and prospects for balancing it and enhancing its effectiveness.</p> <p><strong> Methodology of research.</strong> Theoretical and methodological basis of the research is the scientific works of domestic and foreign authors on the study of the spatial asymmetry of the customs space of Ukraine, Internet resources. In the course of the research, general and special methods were used, in particular: economic-statistical and calculation-analytical methods for carrying out a complex analysis of the monitoring of the spatial asymmetry of the customs space in Ukraine; abstract-logical and dialectical methods of analysis to substantiate theoretical propositions and conclusions. The techniques of graphical display of results are applied in the article.</p> <p><strong> Findings</strong>. The state of spatial asymmetry of the customs space in Ukraine is analyzed, using indicators(number of enterprises that imported goods, volume of imports of goods, number of enterprises that exported goods), that characterize the customs and foreign trade component, as well as the economic development of the country. The spatial asymmetries of the customs space of Ukraine in the context of determining the prospects and opportunities to increase its efficiency and balance are assessed. An appropriate customs environment has been developed to continue and support the development of trade relations with other countries.</p> <p> <strong>Originality.</strong> The state of spatial asymmetry of the customs space of Ukraine in the context of determining the possibilities and prospects of its balancing and improving the efficiency is considered. <strong>Practical value.</strong> The results of the study reflect the current state of spatial asymmetry of the customs space in Ukraine and are the basis for overcoming the negative aspects and obstacles to its functioning.</p> Галина Вікторівна Сидор Уляна Андрусів Інеса Вербіцька Copyright (c) 2020 Галина Сидор, Уляна Андрусів, Інеса Вербіцька 2021-02-03 2021-02-03 2(22) 173 180 10.31471/2409-0948-2020-2(22)-173-180 THE NEED TO USE NEO-CHARISMA IN THE MANAGEMENT THEORY AND PRACTICE <p>The article substantiates the expediency of using the concept of neo-charisma in the organization theory and in public administration, taking into account the very origin of the concept. The attraction to the so-called ‘post-charisma’ (neo-charisma), which replaces Weber's affective order, is justified by modern development trends: requirements for globalization, innovative development, as well as Ukraine's integration into the European and World Space. The importance of using the phenomenon of neo-charisma by socio-economic systems of all forms of ownership and spheres of activities is, in fact, a strategic development plan that determines the priorities of enterprises and organizations with the most optimal ways to achieve them. It is noted that the classical approach to the concept of charisma loses to a new view of a person of the knowledge economy (as well as its derivatives — the show economy), as an independent carrier of all those qualities available only to a charismatic leader, and contains a wide range of tools and methods of application in the field of innovation. Given the complexity of functioning environment of modern Ukrainian socio-economic systems in the context of threats and weaknesses more than opportunities and advantages, we focus on the development of conceptual foundations — a kind of key requirements for functioning in an irrational environment. The essence of ‘neo-charisma’ is presented. Attention is drawn to the use of modern methods of managing the intellectual resource of employees when creating innovations, which allow taking into account the peculiarities of their development. The necessity of comprehensive study of the factors influencing the emergence of the phenomenon of neo-charisma is emphasized. Special attention is paid to the retrospective of formation and existence of social order, and measures to support the latter are proposed. Tool for managing the phenomenon of neo-charisma is also proposed, which will facilitate the management of socio-economic system and will contribute to the better use of organization's intellectual resources.</p> Andriy Ustenko dmytro tymoshenko Copyright (c) 2020 Andriy Ustenko, Dmytro Tymoshenko 2021-02-03 2021-02-03 2(22) 181 191 10.31471/2409-0948-2020-1(21)-181-191 METHODS OF REGULATION AND OPTIMIZATION OF PRODUCTION COSTS OF AGRICULTURAL SECTOR IN THE SYSTEM OF MANAGEMENT ACCOUNTING OF SMALL AND MEDIUM BUSINESS <p>The article considers such a sphere of agriculture as animal husbandry, which remains one of the main branches in agriculture of small and medium business, in relation to the production of competitive products. Despite the large number of scientific studies, the issues of regulation and optimization of livestock production costs in the management accounting system remain unclear. Therefore, there is a need for further in-depth study of theoretical and methodological developments aimed at determining methods of regulation and optimization of livestock production costs in the management accounting system, which determines the relevance of the chosen topic. The article examines the issues of regulation and optimization of livestock production costs in the management accounting system, expanding the concept of «costs», consider methods of accounting for livestock production costs and emphasize the main points of cost accounting in production.</p> <p>The production of competitive products and ensuring a stable position of enterprises in the agricultural market requires a change in the cost of livestock production by creating a perfect management accounting system, which allows to provide internal users with information for effective management.</p> <p>It is stated that in theory and practice there are a number of features for the classification of costs, which take into account various aspects of the agricultural enterprise and form a variety of information for effective management decisions. Thus, experience and research show that the organization of management accounting within a particular agricultural enterprise, focused on meeting the specific information needs of the management system, will ensure its success in dynamic economic conditions and help solve a wide range of problems to optimize livestock production costs.</p> <p> </p> <p>Thus, further research is formed on the formation of a system of accounting for the cost of production of livestock products, capable of generating information flows for management decisions, which requires a sound approach to determining the objects of accounting and costing, establishing their relationship and interdependence.</p> Олексій Гуцалюк ЮЛІЯ БОНДАР Copyright (c) 2021 Олексій Гуцалюк, ЮЛІЯ БОНДАР 2021-02-03 2021-02-03 2(22) 51 59 10.31471/2409-0948-2020-2(22)-51-59 CORPORATE CULTURE IN THE IMPLEMENTATION OF THE ENTERPRISE DEVELOPMENT STRATEGY <p>The relevance of the study of corporate culture as a tool for implementing the strategy of enterprise development is substantiated. Approaches to the interpretation of the concept of "corporate culture" are considered, which allowed to outline the elemental composition of corporate culture, identify sources of culture at the enterprise level, highlight its most important characteristics and prove the importance of corporate culture in implementing enterprise development strategy. The system of interconnections and interrelations through which the type of corporate culture at the enterprise is formed is found out. It is proved that the harmonization of corporate culture and strategy of the enterprise is an effective tool to ensure its further development. Methods of corporate culture diagnostics are considered and using the OCAI method, the type of corporate culture is determined on the example of a higher education institution, the directions of its improvement are revealed in terms of harmonization of the institution's strategy and elements and style of its corporate culture market of educational services. Corporate culture is presented as a system of personal and collective values, which, under ideal conditions, are accepted and shared by all members of the enterprise, and practically implemented through a set of norms, techniques, rules for solving problems of external adaptation and internal integration of employees. It is determined that the main purpose of the corporate culture of the enterprise is to harmonize its elements with the development strategy of the enterprise to ensure its sustainability and competitiveness. It is proved that the development of corporate culture of the university is an important aspect to solve existing problems and to ensure its success. In particular, further research should be developed in the context of developing specific tools and measures to change the type of corporate culture as a whole at the university and its individual components, which will practically achieve the strategic goals and ensure a competitive position in the market of educational services.</p> Ivanna Bogdanivna Zapukhliak Copyright (c) 2021 Ivanna Bogdanivna Zapukhliak 2021-02-03 2021-02-03 2(22) 60 71 10.31471/2409-0948-2020-2(22)-60-71 PERSONNEL DEVELOPMENT MANAGEMENT OF BUSINESS ENTITIES THROUGH THE PRISM OF CORPORATE CULTURE <p>The article covers issues related to the management of the corporate culture of the enterprise and staff development. Problems of effective management and administration of the enterprise depend not only on economic, social, environmental factors. They directly depend on the culturological factor. Corporate culture is a component of corporate policy. It is determined that one of the main tasks of modern enterprise management is the development of corporate culture and its components. It was found that the development of corporate culture is closely related to increasing attention to personnel management and creating a psychological climate, focusing on dialogue between management and employees. It is determined that when forming the conceptual foundations of corporate culture development management should take into account not only the psychological and historical features of its formation, but also the market component - the ability to self-organization. The latter becomes a catalyst for the effective use of potential staff. It has been found that effective corporate culture management involves determining the willingness of management to change. Emphasis is placed on the choice of enterprise management strategy. Depending on the formation of the company's mission will depend on the approach to corporate culture management. The study of factors influencing the formation of corporate culture of the enterprise proves that the level of macrofactors for all enterprises is the same, mesofactors and microfactors have features at the level of a particular enterprise and they form a variety of corporate cultures. It is proved that the strengthening of competition in the market enhances the action of micro and mesofactors, and therefore their manifestation requires new, effective methods and ways of working with staff. It was found that corporate culture is also a question of staff motivation, leadership style, the influence of the leader's personality, etc. It covers most of the spiritual and material life of the team. It is determined that the existence of a democratic society actualizes the problem of introduction of humanitarian norms of interconnection in the organization of the system of management and subordination of administrative relations to the requirements of the humanitarian paradigm. It is complicated by the fact that the theoretical and methodological understanding of the state of culture has not yet been properly embodied in the organization of the enterprise management system. Emphasis is placed on the fact that the practice of enterprise management often demonstrates either underestimation of the cultural component of development, or attempts to solve complex problems using borrowed foreign methods. As a result - the lack of culture, the lack of its priority in the team is one of the reasons for slowing down the process of effective reforms in the enterprise. It is determined that new approaches to the system organization of enterprise management are largely determined by changes in the motivation of both managers and traditional specialists (specialists). They are considered in close connection with the increasing role of corporate culture in the management process - a tool to increase the social responsibility of staff for the effectiveness of the production process (provision of services). In this sense, the role of corporate culture is growing as a tool to motivate the management system, which aims to maintain employees' confidence that they are the only team capable of solving complex problems.</p> Галина Олексіївна Зелінська Уляна Андрусів Copyright (c) 2021 Галина Зелінська, Уляна Андрусів 2021-02-03 2021-02-03 2(22) 72 80 10.31471/2409-0948-2020-2(22)-72-80 THE USE OF INFORMATION TECHNOLOGY INDUSTRY 4.0 "INTERNET OF THINGS" IN E-COMMERCE <p>The purpose of the study is to analyze the features of the use of information technologies in industry 4.0 "Internet of Things" in e-commerce. The study hypothesizes that the use of Industry 4.0 technologies contributes to the development of modern marketing, data analysis and ensures the security of transactions between consumers on online platforms, which is a driver for the creation of innovative business models, which, in turn, ensure the effective development of business and e-commerce.</p> <p>The study determined that IoT technologies, big data and analytical capabilities have become an integral part of the development of retail at the present stage. With technological advances in a consumer-centric economic system, market participants can interact with customers through more diverse and effective means. In addition, businesses in the economic system can also optimize their operations and management, allocate and efficiently use resources based on consumer demand and quickly and accurately meet the desired demand by offering optimal goods and services. It is concluded that, as drivers of continuous innovation and transformation of the retail industry, enterprises should consider the technological innovations of Industry 4.0 with an open mind and actively apply them in their strategic transformations. That being said, it is very important to invest in marketing as well as research and innovation in order to achieve faster growth and a more solid position in the e-commerce market.</p> <p>Modern business models of e-commerce with using Industry 4.0 technologies that contribute to the development of modern marketing, data analysis and secure relationships between consumers on online platforms are identified. Industry 4.0 technologies drive the creation of innovative business models that enable the development of business.</p> Halyna Kis Copyright (c) 2020 Галина Кісь 2020-12-31 2020-12-31 2(22) 81 86 10.31471/2409-0948-2020-2(22)-81-86 INFLUENCE OF ORGANIZATIONAL CULTURE TO CHOOSE TECHNOLOGY MANAGEMENT ON THE EXAMPLES ELECTRIC POWER BRANCHES <p>Reasoned relevant of the study corporate culture in the conditions changes in the enterprise. Defined the relationship between the choice of technology management and corporate levels culture at the enterprise. Based on the application of content analysis defined concept technologies management. Suggested author's definition of control technology, that based on consideration tools implementation managing influence on the object management that comes from taking into account environment corporate culture, represented by values, norms of behavior, customs, traditions and based on powerful and those, that take into account needs, impact tools, formed from sets methods, techniques, methods activities, sequence of operations and procedures, targeted action, which provides implementation management process. Considered classification technologies of management that take into account modern achievements management science , take into account complexity, variability, uncertainty enterprise environment and allocate situational technologies management, that take into account these factors. Generalized, that situational technologies of management the greatest extent are determined by the level of corporate culture at the enterprise and allow you to adjust its effect on choice of management tools by shifting the emphasis or on the need to meet needs enterprises, given hidden level values formation of corporate culture or to apply purposeful influence, based on taking into account the values that are formed at equal systems of enterprise management and external environment operation of the enterprise. Elements of corporate culture are highlighted on base of characteristics levels of it's formation enterprise. Reasoned semantics of the concept of "influence " as an action or activities based on power and needs. It's done classification of ways to influence basis application administrative, economic, social situational technologies management. Types of technologies of management are characterized that are affected elements of corporate culture. Foreign experience is used to demonstrate the impact of corporate culture to choose management technologies.</p> Alla Polyanska Оксана Дюк Copyright (c) 2020 Alla Polyanska, Оксана Дюк 2020-12-31 2020-12-31 2(22) 87 98 10.31471/2409-0948-2020-2(22)-87-98 INFORMATION AND ANALYTICAL SUPPORT OF SUSTAINABLE DEVELOPMENT MANAGEMENT OF INSTITUTIONAL UNITS <p>The article discusses indicators of sustainable development in accordance with the Concept of Integrated Reporting. It has been established that it is expedient to identify them with the forms of capital that form the stock of value, increase or transform during the financial and economic activity of the institutional unit. The purpose of the article is to form information and analytical support in the context of managing the economic, environmental and social components of the activities of institutional units.</p> <p>These institutional transformations gave impetus to the development and implementation of a general information structure, which allows you to measure and predict the potential consequences of economic, social and environmental interaction between subjects and society. A conceptual model of information and analytical support for the management of sustainable development of institutional units is built, taking into account the fundamental provisions of the value creation process. The complex nature of the modeling made it possible to form a global dynamic image of the sustainable development management system of an institutional unit, which reflects the given dynamics of development, the nominal structure of the process of creating added value with the available volumes of financial, intellectual, human, social-reputation and natural capital, and the hierarchical structure of causal links of the economic process in time coordinates. Thus, the proposed conceptual model of information and analytical support for the management of sustainable development of institutional units can be used as a methodological basis for the development of an integral model of economic excellence corresponding to the National Concept for the Development of Business Social Responsibility within the framework of the implementation of the International Business Improvement Model developed by the European Foundation for Quality Management EFQM ( Excellence Model), which is under implementation.</p> Anzhela Cherchata Тетяна Олексіївна Тарасова Mariana Shtohryn Copyright (c) 2020 Anzhela Cherchata, Tatiana Tarasova, Mariana Shtohryn 2020-12-31 2020-12-31 2(22) 99 108 10.31471/2409-0948-2020-2(22)-99-108 ОСОБЛИВОСТІ ФОРМУВАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ ПІДПРИЄМСТВ НА СТАДІЯХ ЖИТТЄВОГО ЦИКЛУ <p>The article investigates the patterns of enterprises competitive advantages transformation, taking into account the dynamics of the life cycle stages. The issues are considered of competitive advantages formation from the standpoint of market, resource and behavioral approaches is developed. Competition is seen not only as a classic confrontation of individual actors, but as the formation of prerequisites for effective interaction in the market, weakening the antagonistic component of competition and finding ways to establish effective partnerships for further cooperation.</p> <p>This paper analyzes the theoretical contribution to the formation and development of the competition theory and competitive advantages and concludes that under the influence of globalization such types of partnerships as cooperation, coopetition and consolidation are becoming widespread. There are two main ways to strengthen the enterprises competitive advantages, namely: rely on their capabilities or create new partnerships. Emphasis is placed on actualizing the behavioral and strategic relationship value. If the former is based on trust and confidence, then the strategic value implies the provision of strategic advantages, focusing on the development of key competencies, rational allocation of resources and obtaining a synergistic result in the future.</p> <p>The present study analyzes the approaches to the classification of the enterprise life cycle stages. The main emphasis is placed on the formation of enterprise development strategy and detailing competitive advantages in each of its activity periods. The relationship between the life cycle stages, the goals and objectives of the organization, possible development strategies and the corresponding competitive advantages is illustrated. It is concluded that the company at any life cycle stage can create and provide certain competitive advantages implementing a strategy. Only the successful selection and implementation of the appropriate strategy can guarantee the desired quantity and quality of these benefits, the duration of their preservation and efficiency. At the same time, it is important that these advantages are not aimed at "fighting" with competitors, but at the possibility of forming new partnership structures taking into account common interests.</p> Микола Данилюк Iryna Danyliuk-Chernykh Copyright (c) 2021 Микола Данилюк, Ірина Данилюк-Черних 2020-12-31 2020-12-31 2(22) 32 40 10.31471/2409-0948-2020-2(22)-32-40 DIGITAL ECONOMY: ESSENCE AND FEATURES OF FORMATION <p>The article considers the phenomenon of digital economy as one of the conditions for doing business in the modern world. The digital economy is considered from the standpoint of historical retrospect. The formation of the digital economy under the influence of technological development of innovations is analyzed. It is established that digitalization gets its place in the history of technological development, but unlike automation and earlier technological transformations, digitalization goes far beyond production and covers other phases of the reproduction cycle. The concept of digital economy is analyzed and its essence is defined. The dynamics of indicators of digital economy development in Ukraine for the last three years is studied. It is established that these indicators have positive dynamics, in particular, the volume of sales received from trade through websites or applications increased by 28.4% to 4.5% of total sales. Based on the trends in the emergence and development of digital technologies, an analysis of the advantages and disadvantages of the digital economy. The advantages include: increasing the welfare of the population, reducing transaction costs, stimulating innovation, opening new markets, global automation and standardization of all economic processes: industrial, educational, medical, social, reducing bureaucracy and corruption, etc. The disadvantages include: destabilization of the monetary system; increasing dependence on leading companies in the field of information and communication technologies, etc. It is concluded that digital technologies are constantly being improved and integrated into global networks, integrated into various spheres of society. and change the global economy. Digitization should be seen as a tool, not an end in itself. With a systematic approach, digital technologies will stimulate the development of an open information society as one of the significant factors in increasing productivity, economic growth, job creation, and improving the quality of life of Ukrainian citizens.</p> Світлана Савчук Copyright (c) 2021 Світлана Савчук 2020-12-31 2020-12-31 2(22) 41 50 10.31471/2409-0948-2020-2(22)-41-50