ON THE ISSUE OF EVALUATION OF DIGITAL MATURITY OF THE ENTERPRISE IN THE CONDITIONS OF DIGITAL TRANSFORMATION
DOI:
https://doi.org/10.31471/2409-0948-2020-1(21)-78-85Keywords:
digital maturity, digital transformation, digitization, digital maturity assessment model.Abstract
Abstract. The article considers the estimation of the digital maturity of the enterprise as one of the important prerequisites for the digital transformation of the enterprise. The concept of digital maturity of the enterprise is analyzed and its essence is determined. Existing models of estimation of the digital maturity of the enterprise, developed by foreign scientists and consulting companies, are characterized. It is established that the given models of estimation of digital maturity have a structure which corresponds to the standard model of the SMMI and provide the possibility of finding bottlenecks of the enterprise for carrying out digital transformation. It is proved that the existing models also have certain features that make them ineffective for localization of problems and construction of the enterprise development plan, and the disadvantages of these models, in particular the models, are not adapted to the reality of the environment in which Ukrainian enterprises operate. Therefore, an author's model for assessing the digital maturity of an enterprise has been developed that provides a structural approach to assessing digital transformation and is complete enough to cover all aspects of the digital transformation of the enterprise. Based on the conducted research, a model was developed which provides for determining the level of digital maturity in 6 directions of activity of the enterprise: strategy, personnel, structure, technologies, marketing, organizational culture. According to the study of digitalization of enterprises, analysis of attributes of digital maturity in different models and characteristics of digital transformation, to assess digital maturity in each of the activities of the enterprise a list of relevant questions, answers to which help determine the state of digital maturity is identified.It is concluded that the assessment of digital maturity of the enterprise allows the company to obtain certain benefits. They are the following: the ability to form a holistic view of the real level of digital maturity and the desired state; formation of recommendations based on the conditions and features of a particular enterprise; detection of hidden digital potential of the enterprise; acquaintance with the opportunities provided by digital technologies.
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