THE NEED TO USE NEO-CHARISMA IN THE MANAGEMENT THEORY AND PRACTICE
DOI:
https://doi.org/10.31471/2409-0948-2020-1(21)-181-191Keywords:
economy of show, innovations, instrumental rationality, leadership, neo-charisma.Abstract
The article substantiates the expediency of using the concept of neo-charisma in the organization theory and in public administration, taking into account the very origin of the concept. The attraction to the so-called ‘post-charisma’ (neo-charisma), which replaces Weber's affective order, is justified by modern development trends: requirements for globalization, innovative development, as well as Ukraine's integration into the European and World Space. The importance of using the phenomenon of neo-charisma by socio-economic systems of all forms of ownership and spheres of activities is, in fact, a strategic development plan that determines the priorities of enterprises and organizations with the most optimal ways to achieve them. It is noted that the classical approach to the concept of charisma loses to a new view of a person of the knowledge economy (as well as its derivatives — the show economy), as an independent carrier of all those qualities available only to a charismatic leader, and contains a wide range of tools and methods of application in the field of innovation. Given the complexity of functioning environment of modern Ukrainian socio-economic systems in the context of threats and weaknesses more than opportunities and advantages, we focus on the development of conceptual foundations — a kind of key requirements for functioning in an irrational environment. The essence of ‘neo-charisma’ is presented. Attention is drawn to the use of modern methods of managing the intellectual resource of employees when creating innovations, which allow taking into account the peculiarities of their development. The necessity of comprehensive study of the factors influencing the emergence of the phenomenon of neo-charisma is emphasized. Special attention is paid to the retrospective of formation and existence of social order, and measures to support the latter are proposed. Tool for managing the phenomenon of neo-charisma is also proposed, which will facilitate the management of socio-economic system and will contribute to the better use of organization's intellectual resources.
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