APPRECIATIVE INQUIRY AS A WAY OF CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT
DOI:
https://doi.org/10.31471/2409-0948-2024-1(29)-76-89Keywords:
appreciative inquiry, corporate social responsibility, kaupapa maori, positive, sensitive understanding, transformationAbstract
The purpose of the article is to substantiate the need for the practice of appreciative inquiry (AI) both in general and when conducting activities on corporate social responsibility. The goal is supported by the goals of studying the potential of appreciative inquiry with an emphasis on the compatibility of the practice of the appreciative inquiry method with the practices of corporate social responsibility.
The history of the development of appreciative inquiry is studied. It is indicated that the scientific activity of Ukrainian authors on this topic in the field of economic sciences has not been found. The relevance of the research is due to the need for a mechanism for the systematic identification of what supports the modern socio-economic system in the context of the dynamics of its economic, socio-ecological and other components. For this, the method of appreciative inquiry was considered from the standpoint of "philosophy of management", which consists in asking those questions that increase the system's ability to cooperate, make it possible to realize the strengths of people, processes and technologies and their positive potential, and also help to unite around big ideas and high meanings. Attention is paid to the compatibility of the essence of appreciative inquiry with the essence of corporate social responsibility, with justification of the feasibility of using appreciative inquiry to strengthen the practices of corporate social responsibility.
The essence, structure, principles and theories underlying appreciative inquiry are considered. The cycle of implementation of appreciative inquiry is illustrated, as well as examples of its application by well-known enterprises and organizations. On this basis, an algorithm for the use appreciative inquiry in corporate social responsibility is presented. As a method of strengthening the corporate social responsibility of the Ukrainian socio-economic systems, it is proposed to use the principles of the philosophy (values) of the Maori people — kaupapa Maori to improve well-being, politics, ethics, etc. in the context of sustainable development.
References
Ключові принципи позитивно орієнтованого дослідження Appreciative Inquiry від професора Рональда Фрая. URL: http://humantime.com.ua/blog/klyuchovi-printsipi-pozitivno-orintovanogo-doslidjennya-appreciative-inquiry-vid-profesora-ronalda-fraya-1 (дата звернення: 05.05.2024).
Coghlan A., Preskill H., Catsambas, T. An overview of appreciative inquiry in evaluation. New Directions for Evaluation. 2003. № 100. рр. 5–22. doi:10.1002/ev.96
Watkins J., Mohr B. Appreciative Inquiry: Change at the Speed of Imagination. San Francisco: Jossey-Bass/Pfeiffer, 2011. 318 p.
Cooperrider D. Whitney D. A Positive Revolution in Change: Appreciative Inquiry. Appreciative Inquiry: Rethinking Human Organization Toward a Positive Theory of Change. Champaign, Ill.: Stipes Publishing, 2000. Pp. 3–27.
Тимошенко Д., Даляк Н. Антикризове мислення та мотивування як необхідна складова кризового управління. Інтелектуальний потенціал молоді в науці і практиці (Ч.2). Матеріали Всеукраїнської наукової конференції студентів, аспірантів та молодих вчених. 28 травня 2009 р., м. Хмельницький. Кол. авт. Хмельницький : УЕП, 2009. С. 45–47.
Marcel Proust: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” The Socratic Method. URL: https://www.socratic-method.com/quote-meanings-french/marcel-proust-the-real-voyage-of-discovery-consists-not-in-seeking-new-landscapes-but-in-having-new-eye (дата звернення: 05.05.2024).
What Is Appreciative Inquiry?: by Bliss Browne, Imagine Chicago | PDF | Inquiry | Psychological Concepts. URL: https://www.scribd.com/document/80712346/Untitled?language_settings_changed=English (дата звернення: 05.05.2024).
Жизнь как мечта - Management.com.ua. URL: https://www.management.com.ua/notes/life_as_dream.html (дата звернення: 05.05.2024).
Cooperrider D., Whitney D., Stavros J. Appreciative inquiry handbook : for leaders of change. San Francisco, CA: Crown Custom Pub, 2003. 454 p. URL: https://www.bkconnection.com/static/Appreciative-Inquiry-EXCERPT.pdf (дата звернення: 05.05.2024).
Соціальний конструктивізм — Вікіпедія. URL: https://uk.wikipedia.org/wiki/%D0%A1%D0%BE%D1%86%D1%96%D0%B0%D0%BB%D1%8C%D0%BD%D0%B8%D0%B9_%D0%BA%D0%BE%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BA%D1%82%D0%B8%D0%B2%D1%96%D0%B7%D0%BC (дата звернення: 05.05.2024).
Whitney D., Trosten-Bloom A. The power of Appreciative Inquiry. San Francisco, CA: Berrett-Koehler, 2003. 304 р.
Hammond S. A. Thin Book on Appreciative Inquiry. Plano, Tex.: Thin Book Publishing, 1996. 63 p.
Cram F. Appreciative Inquiry. MAI Review. 2010. № 3. https://www.researchgate.net/publication/231135895_Appreciative_Inquiry (дата звернення: 05.05.2024).
Ryan F., Soven M., Smither J., Sullivan W. etc. Appreciative Inquiry: Using personal narratives for initiating school reform. The Clearing House. 1999. January/February. 164–167.
Sullivan M. The promise of Appreciative Inquiry in library organizations. Library Trends. 2004. № 53(1). рр. 218–229.
Suner E. Council Post: Why Leaders Should Focus On Strengths, Not Weaknesses. FORBES. URL: https://www.forbes.com/sites/forbescoachescouncil/2020/02/06/why-leaders-should-focus-on-strengths-not-weaknesses/?sh=7ec640043d1a (дата звернення: 05.05.2024).
Ryan M., Pearce R. The Practice of Character Strengths: Unifying Definitions, Principles, and Exploration of What’s Soaring, Emerging, and Ripe With Potential in Science and in Practice. Front. Psychol. 2021. № 11. https://doi.org/10.3389/fpsyg.2020.590220 URL: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2020.590220/full (дата звернення: 05.05.2024).
Bushe G. R., Kassam A. F. When is Appreciative Inquiry transformational? A meta-case analysis. The Journal of Applied Behavioral Science. 2005. № 41(2), 161–181.
Michael S. The promise of Appreciative Inquiry as an interview tool for field research. Development in Practice. 2005. № 15(2). рр. 222–230.
Katoa Ltd. Katoa Ltd - Kaupapa Māori Research. Www.katoa.net.nz. URL: https://www.katoa.net.nz/kaupapa-maori (дата звернення: 05.05.2024).
Wikipedia Contributors. Māori people. Wikipedia; Wikimedia Foundation. URL: https://en.wikipedia.org/wiki/M%C4%81ori_people (дата звернення: 05.05.2024).
KAUPAPA MĀORI. TĀTOUTĀTOU. URL: https://www.tatoutatou.org/resource-library/kaupapamaori (дата звернення: 05.05.2024).
Kaupapa Māori theory. Tewhariki.tahurangi.education.govt.nz. URL: https://tewhariki.tahurangi.education.govt.nz/kaupapa-m-ori-theory/5637189664.p (дата звернення: 05.05.2024).
Durie M. Mauri ora : the dynamics of Māori health. Auckland: Oxford University Press, 2001. 314 p.
Smith G. H. The development of Kaupapa Māori: Theory and praxis, PhD thesis, Faculty of Education, University of Auckland. Auckland, 1997. 526 p. URL: https://researchspace.auckland.ac.nz/bitstream/handle/2292/623/whole.pdf?sequence=6&isAllowed=y (дата звернення: 05.05.2024).
Wellington V. U. Principle of rangatiratanga | Māori at the University | Victoria University of Wellington. Www.wgtn.ac.nz. URL: https://www.wgtn.ac.nz/maori-hub/rauemi/te-tiriti-o-waitangi/principle-of-rangatiratanga (дата звернення: 05.05.2024).
Taonga tuku iho - Te Aka Māori Dictionary. Taonga Tuku Iho - Te Aka Māori Dictionary. URL: https://maoridictionary.co.nz/word/14956 (дата звернення: 05.05.2024).
What is Ako? Twinkl.co.nz. https://www.twinkl.co.nz/teaching-wiki/ako (дата звернення: 05.05.2024).
Kia Piki te Ora o Ngā Whānau A study on whānau access to effective healthcare A Fourth Year Medical Student Project. URL: https://www.otago.ac.nz/__data/assets/pdf_file/0019/330643/kia-piki-te-ora-o-nga-whanau-a-study-on-whanau-access-to-effective-healthcare-637006.pdf (дата звернення: 05.05.2024).
Expanding the Role of Mediation in Corporate Social Responsibility Disputes | Consensus Building Institute. URL: https://www.cbi.org/article/expanding-the-role-of-mediation-in-corporate-social-responsibility-disputes/ (дата звернення: 05.05.2024).
Walker T. Whānau – Māori and family. URL: https://teara.govt.nz/en/whanau-maori-and-family/print (дата звернення: 05.05.2024).
Whai Take: Kaupapa Māori Research. Te Atawhai O Te Ao - Independent Maori Institute for Environment & Health. URL: https://teatawhai.maori.nz/innovation/ (дата звернення: 05.05.2024).
Downloads
Published
How to Cite
Issue
Section
License
Copyright and Licensing Terms
Copyright Statement
The authors who publish in the journal accept the following conditions:
- The authors retain the copyright and grant the journal the right of first publication, licensed with Creative CommonsCC BY-NC-SA , which permits other people to remix, transform, and build upon the material and use the material for non-commercial purposes, give appropriate credit and distribute the contributions under the same license as the original.
- The authors can conclude additional agreements on the non-exclusive distribution of the journal’s published version of the work (for example, publication of the work in electronic repositories) with an acknowledgment of its initial publication in this journal.
- The authors can upload the published articles on the Internet (for example, in electronic repositories or on web-sites), as it will stimulate fruitful scholarly discussions and increase the citation rates of the published articles.
1.png)
1.png){kind=logo}
