POINTS OF VIEW OF A FOREIGN CONSUMER OF TOURIST SERVICES IN THE FIELD OF HOSPITALITY OF IVANO-FRANKIVSK REGION
DOI:
https://doi.org/10.31471/2409-0948-2022-1(25)-124-137Keywords:
tourist services, questionnaire, sociological analysis, hospitality sphereAbstract
In the Ivano-Frankivsk region, in the conditions of unstable economic and political situation, there is a need for in-depth study of the prospects of inbound tourism. The lack of sufficient and thorough information about the social type and features of the modern foreign tourist determines the novelty of this work.
According to a survey conducted among foreign tourists of Ivano-Frankivsk region, a social portrait of a foreign tourist was formed, which allows to determine the needs and expectations of foreign guests.
An analysis of survey data by geographical, demographic, socio-economic and behavioral criteria was conducted. According to the analysis, the main aspects that express the needs and expectations of foreign visitors during the trip to Ivano-Frankivsk region. The main motivation for foreign tourists to travel to the Carpathians is the desire for entertainment and recreation. Bukovel Resort has become a leader among foreign tourists. The second place was taken by the regional center - the city of Ivano-Frankivsk with its tourist attractions: the fortress gallery "Bastion" and the festival "Stanislav Marmalade". A foreign tourist of Ivano-Frankivsk region is on average willing to spend 199.5 EUR per day, 368 EUR per person and 640.5 EUR for the entire trip. According to the survey, foreign tourists of Ivano-Frankivsk region prefer amateur tourism with complete or partial refusal of assistance from tour operators or travel agents. Quite a large number of tourists (20%) said that they rest alone. It is observed that traveling alone is more common for males. Half of the surveyed tourists (49%) preferred hotels when traveling, 18% of respondents chose private estates for recreation. Most foreign tourists choose food in restaurants (39%) and cafes (29%). A significant amount of additional costs foreign tourists spend on souvenirs (26% of respondents). 18% of respondents spend money on entrance tickets, and 12% - on master classes.
It is determined that the focus should be on improving the infrastructural, informational, organizational and cultural and entertainment components of the tourist product offered to foreign visitors.
Possible ways to improve the tourist services of Ivano-Frankivsk region based on the analysis are substantiated.
References
Strategy for the development of tourism and resorts for the period up to 2026: Order of the Cabinet of Ministers of Ukraine dated 16.03. 2017, No 168-r., 2017. Retrieved from https://zakon.rada.gov.ua/laws/show/168-2017-р. (in Ukrainian).
Tsiotas, D., Krabokoukis, T., & Polyzos, S., 2020. Detecting in- terregional patterns in tourism seasonality of Greece: A principal components analysis approach. Regional Science Inquiry, 12(2), 91-112.
Zaytseva, M. M. (2016) Sotsialnyy aspekt turystychnoyi diyalnosti. Teoriya ta metodolohiya doslidzhenʹ sotsialʹnykh problem. Mizhdystsyp. elektron. zb. nauk. pratsʹ z sotsioloh.ta sots. rob. KHNU imeni V.N. Karazina. Kharkiv. Vyp.5. S. 23-27. [in Ukrainian]`
Arkhypova L., Fomenko, N., Kinash, I and Golovnia, O., 2019. Territorial Recreational Systems and Sustainable Development. 7th Int. Conf. on Modeling, Development and Strategic Management of Economic System (MDSMES) Advances in Economics, Business and Management Research, Atlantis Press (99). 189-194. doi:10.2991/mdsmes-19.2019.36
ArkhypovaL. M. Hranychna mistkist ta stalyi rozvytok rekreatsiynoi zony «Bukovel». Ekolohichna bezpeka ta zbalansovane resursokorystuvannia. Naukovo-tekhnichnyi zhurnal. 2014. No2 (10). S. 93–100. [in Ukrainian]`
UNWTO, 2016. Manual on Accessible Tourism for All: Principles, Tools and Best Practices – Module I: Accessible Tourism – Definition and Context, UNWTO, Madrid. DOI: https://doi.org/10.18111/9789284418077.
Prykhodko, M., Arkhypova, L., Horal, L., Kozhushko, S., 2020. Concept of ecosystem services and its implementation in Ukraine. Journal of Geology, Geography and Geoecology, 36 (2). 68-80. doi: 10.15421/112034
Horsʹkyy S.V. (2009) Prakseolohiya turyzmu: tezy zahalʹnokafedralʹnoyi temy. Kafedry filosofiyi i sotsialʹnykh nauk KUTEP. K.: KUTEP. 64 s. C.44-48. [in Ukrainian]`
World Tourism Organization and United Nations Development Programme, 2017. Tourism and the Sustainable Development Goals – Journey to 2030, UNWTO, Madrid.
Lukashevych M. P., Moshak S. M., Shandor F. F. Sotsiolohiya turyzmu. (2015)Pidruchnyk -K. : Znannya [in Ukrainian]`
Zayachkovska H. YA. Kryteriyi sehmentuvannya rynku mizhnarodnykh turystychnykh posluh. Ekonomichnyy analiz. Zb. nauk. рrats kaf. ekon. analizu TNEU. Ternopilʹ, 2011. Vyp. 9. CH. 3. S. 115-118. [in Ukrainian]`
Wu, DC, Song, H, Shen, S., 2017. New developments in tourism and hotel demand modeling and forecasting. International Journal of Contemporary Hospitality Management, 29(1), 507–529. doi: 10.1108/ IJCHM-05-2015-0249
Malska M. P., Khudo V. V. (2007) Turystychnyy biznes: teoriya ta praktyka. Navch. pos. - K.: Tsentr uchbovoyi literatury. [in Ukrainian]
Zhang, D., Tu, J., Zhou, L., Yu, Z., 2020. Higher tourism specialization, better hotel industry efficiency? International Journal of Hospitality Management, 87, 102509. 1-9. doi: 10.1016/j.ijhm.2020.102509
Mandryk O, Moskalchuk N, Arkhypova L, Prykhodko M and Pobigun O 2020 Prospects of environmentally safe use of renewable energy sources in the sustainable tourism development of the Carpathian region of Ukraine, E3S Web Conference, Ukraine, April 22, p 7
UNWTO (World Tourism Organization, 1999). Global Code of Ethics for Tourism. Retrieved from http://cf.cdn.unwto.org/sites/all/files/docpdf/ gcetbrochureglobalcodeen.pdf. Link last called March 10, 2021.
Kinash, I. P., Arkhypova, L. M., Polyanska, A. S., Dzoba, O. G., Andrusiv, U. Y., & Iuras, I. I. (2019). Economic evaluation of tourism infrastructure development in Ukraine. Paper presented at the IOP Conference Series: Materials Science and Engineering, 477(1) doi:10.1088/1757-899X/477/1/012020
Parfinenko A. YU. (2009) Turystychne krayinoznavstvo: Navchalʹnyy posibnyk. Kharkiv [in Ukrainian]
Downloads
Published
How to Cite
Issue
Section
License
Copyright and Licensing Terms
Copyright Statement
The authors who publish in the journal accept the following conditions:
- The authors retain the copyright and grant the journal the right of first publication, licensed with Creative CommonsCC BY-NC-SA , which permits other people to remix, transform, and build upon the material and use the material for non-commercial purposes, give appropriate credit and distribute the contributions under the same license as the original.
- The authors can conclude additional agreements on the non-exclusive distribution of the journal’s published version of the work (for example, publication of the work in electronic repositories) with an acknowledgment of its initial publication in this journal.
- The authors can upload the published articles on the Internet (for example, in electronic repositories or on web-sites), as it will stimulate fruitful scholarly discussions and increase the citation rates of the published articles.
1.png)
1.png){kind=logo}
