REVIEW OF METHODS FOR EVALUATING TOURIST DESTINATIONS

Abstract

The article considers the important role of tourist destinations in the development of a community and a region, since a destination is a place where tourists are located in large numbers, which directly affects the community through cultural, social, economic and environmental factors. It is found that as a result of the concentration of tourist facilities and interaction of tourists with other tourists, the local population and the local environment, many impacts occur, in particular, of a socio-economic and environmental nature. The article considers the approaches of scholars to assessing the efficiency of tourist destinations with further forecasting their impact on the development of territories and communities.

It is proved that in recent years, tourist destinations have been gaining more and more development both in the world and in Ukraine, which raises many questions about effective destination management and assessment of the impact of destination development on the region in which it is located and on the community itself. The author considers the classification of destination levels and outlines the role of Ukraine in the global tourism market. The tourist destination is studied from the standpoint of a systematic approach and its components as an integral system are considered. It is outlined that the methodology for assessing the effectiveness of a tourist destination should be formed taking into account the characteristics of the tourist destination as a system, and, on the other hand, take into account the stage of the destination life cycle. The methods for evaluating the effectiveness of tourism activities are studied. Methodological approaches to assessing the effectiveness of a tourist destination are studied and systematized, in particular, based on the use of factor analysis tools; indicative method; systematic approach; and consideration of the life cycle of a tourist destination.

It is established that the evaluation of the effectiveness of a tourist destination has gained relevance in modern science and practice, which is caused by attention to the formation of leading destinations in tourism. It has been found that most methodological approaches to assessing the effectiveness of tourist destinations are based on determining their sustainability and assessing their impact on the development of the region and community. In particular, we can distinguish dimensions and indicators of economic, social and environmental efficiency of a tourist destination.