• Людмила Безугла НТУ «Дніпровська політехніка»
  • Тетяна Куваєва НТУ «Дніпровська політехніка»
  • Уляна Андрусів Івано-Франківський національний технічний університет нафти і газу



tourism, inclusive tourism, marketing of territories, territorial communities, attractiveness of territories, sustainable development


It is established that the formation of inclusive tourism is caused by the desire to attract and integrate people with special needs into active social life. This situation is due to the growing use of tourism as a tool for social integration, including to achieve sustainable development goals. It is revealed that inclusive tourism is a key element in the formation of tourist, social and economic potential of individual territorial communities and the country as a whole. The main effect of achieving significant social change through inclusive tourism has been studied. It is proved that the formation of inclusive tourism can ensure the competitiveness of local communities and improve the marketing of territories. In the conditions of economic globalization, territorial communities are at the center of the tasks of development the strategies for positioning regions and increasing their attractiveness. Territory is both a factor in building capacity and an object of study. It is determined that inclusive tourism provides attractiveness of the territory and provides growth of its investment attractiveness. It has been proven that local communities need to implement real strategies to differentiate themselves and continue to attract new visitors. The implementation of marketing involves a series of actions in the short and medium term in order to convince tourism entities of the feasibility of investing or reinvesting in it. It has been identified that the ability to attract and retain visitors and businesses is a key issue in inclusive tourism development strategies. At the same time, inclusive tourism is an important component of sustainable development. It is proved that in Ukraine not enough attention is paid to the formation of inclusive tourism within the development of the concept of sustainable development, namely ensuring safe and comfortable tourism for all visitors, regardless of gender, race, physical disabilities and more. Despite the great opportunities for the development of inclusive tourism, there are a number of problems, including: underdeveloped infrastructure, poor quality of services, lack of barrier-free environment for people with disabilities.


The United Nations Division for Social Policy and Development (2022). URL:

Lawson, V. (2010). Reshaping economic geography ? producing spaces of inclusive development. Economic Geography, 86(4), pp. 351–360.

Slatvinska, L. A. (2020). Prospects for the development of inclusive tourism in Ukraine. Derzhavne upravlinnia: udoskonalennia ta rozvytok, № 5, URL:

Barna, N.V. & Korotieieva, A.V. (2020). Inclusive rehabilitation tourism. URL:

Pomaza-Ponomarenko, A., Batyr, Yu., Lopatchenko, I. & Stativka, O. (2020). State regulation of sustainable tourism development in Ukraine. URL:

Lebediev, I. (2018). Sustainable tourism development: the experience of the European Union and the challenges for Ukraine. Visnyk sotsialno-ekonomichnykh doslidzhen, №3(67), pp.162-173.

Kuvaieva, T.V., Pilova, K.P. & Maherramova, I.A. (2021). Marketing ethics and social responsibility as a basis for building a customer-oriented strategy of the enterprise. Ekonomika ta suspilstvo, № 29. DOI: 10.32782/2524-0072/2021-29-13

Bezuhla, L. & Kuvaieva, T. (2021). Formation of socio-ethical marketing in the activities of organizations, Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry, 2 (24), pp. 69-77. DOI:

Diesta, I. & Budisantoso, W. (2018). Model for developing five key pillars of sustainable tourism. AIP Conference Proceedings.

In Mariupol, students are digitizing the city's architectural objects to create 3D tours. URL:

Bezuhla L., Demchuk N. (2019) Development strategy of ecoturism enterprises as a factor of increasing their competitiveness. Organizational-economic mechanism of management innovative development of economic entities : Collective monograph / edited by M. Bezpartochnyi, in 3 vol. / Higher School of Social and Economic. Przewosk: WSSG. Vol. 2. Р. 289–297

Bezuhla, L., Kinash, I., Andrusiv, U. & Dovgal, O. Attracting Foreign Direct Investment as an Economic Challenge for Ukraine in the Context of Globalization. In 7th International Conference on Modeling, Development and Strategic Management of Economic System, Ivano-Frankivsk and Polyanytsia village (TC Bukovel), 2019, Advances in Economics, Business and Management Research, Vol. 99, рр. 195-200.



How to Cite

Безугла, Л., Куваєва, Т., & Андрусів, У. . (2022). FORMING OF INCLUSIVE TOURISM OF TERRITORIAL COMMUNITIES AS THE BASIS OF SOCIALLY RESPONSIBLE TERRITORY MARKETING. Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry), (1(25), 138–145.

Most read articles by the same author(s)