PERSONNEL MOTIVATION AND MANAGERIAL COMMUNICATIONS AS FACTORS OF MANAGEMENT EFFECTIVENESS IN THE OIL AND GAS INDUSTRY
DOI:
https://doi.org/10.31471/2409-0948-2026-1(33)-11-22Keywords:
personnel motivation, managerial communications, self-determination theory, employee engagement, oil and gas industry, integrative management model.Abstract
The oil and gas industry is undergoing one of the most acute workforce disruptions of recent decades, and the question of why a qualified specialist stays or leaves is increasingly less determined solely by the level of remuneration. This study is based on the assumption that managerial communication - often a systematically underestimated resource - is the mechanism through which a manager either reinforces or undermines employee motivation on a daily basis.
Based on a synthesis of classical motivation theories (A. Maslow, F. Herzberg, D. McClelland, D. McGregor, W. Ouchi) and modern Self-Determination Theory (E. Deci, R. Ryan), the article identifies a common denominator across these concepts: the satisfaction of key employee needs - recognition, growth,
autonomy, and belonging - occurs primarily through the communicative behavior of managers rather than through material incentives. It is demonstrated that the evolution of managerial paradigms from Theory X to Theory Z reflects a parallel shift in communication models—from directive monologue to participative dialogue.
The Self-Determination Theory (SDT) of E. Deci and R. Ryan is examined as a contemporary conceptual framework for explaining the relationship between communication quality, the satisfaction of
basic psychological needs (autonomy, competence, relatedness), and intrinsic motivation. The contributions of Ukrainian scholars are analyzed, confirming that under martial law conditions, psychological safety, leadership openness, and the quality of feedback become dominant motivational factors for Ukrainian employees.
Global statistics highlight the scale of the problem: only 21% of employees worldwide are truly engaged in their work, while annual economic losses from disengaged employees are estimated at USD 438 billion. In the oil and gas sector, this challenge is intensified by demographic trends and competition for talent from the renewable energy and technology sectors. The analysis of industry studies has shown that open managerial communication, transformational leadership, and investments in employee career development are statistically significant predictors of engagement and retention in oil and gas companies.
Based on the findings, an integrative model “motivation – communication – performance” has been developed, describing a closed managerial cycle with a feedback loop. Practical recommendations are proposed for managers of oil and gas enterprises, covering specific communication tools aimed at enhancing employee motivation.
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