CREATIVITY AS A TOOL OF ADAPTIVE BUSINESS MANAGEMENT IN THE CONDITIONS OF IMPLEMENTING ECONOMIC POLICY OF UKRAINE'S EUROPEAN INTEGRATION
DOI:
https://doi.org/10.31471/2409-0948-2026-1(33)-146-156Keywords:
creativity, adaptive management, Ukrainian companies, competitiveness, businessAbstract
The article studies the role and significance of creativity as a fundamental tool in the adaptive management system of domestic enterprises operating in the context of intensification of European integration processes and implementation of the new economic policy of Ukraine. The author theoretically substantiates that creativity in modern management is transformed from a purely aesthetic or marketing category into a strategic resource that ensures the stability of business processes and the ability to advance adaptation.
The study uses a combination of general and special scientific methods and approaches, including: the method of system-structural analysis was used to evaluate the basic models of adaptive management (Boyd's cycle, scenario modeling, collaborative adaptation) and determine their functional elements; the method of comparative analysis was used to compare different models and assess the specifics of their implementation in different sectors of the economy; the case method became the main tool for a detailed study of the practical experience of the companies Liki24, Kormotech, «Galya Baluvana» and Donna.
Within the framework of scientific research, basic models of adaptive management were systematized and adapted to the realities of the Ukrainian market. In particular, the specifics of the application of the Boyd cycle as a tool for rapid response to market shocks were detailed; the potential of the «Organization Life Cycle» model was revealed in the context of digitalization and prioritization of reaction speed over forecast accuracy; the feasibility of scenario modeling for minimizing risks in the long term was substantiated. Special attention was paid to the author’s interpretation of the collaborative adaptation model, which is based on the principles of co-creation, design thinking and integration of Ukrainian manufacturers into global intellectual ecosystems. The author proved that the strategic synergy of creative potential and adaptive management models is a key prerequisite for the successful integration of Ukrainian business into European value chains and ensuring its international competitiveness in the long term.
References
1. 20 ukrayinsʹkykh vyrobnykiv mebliv vzyaly uchastʹ v mizhnarodniy vystavtsi IMM Cologne [20 Ukrainian furniture manufacturers participated in the international exhibition IMM Cologne]. https://uafm.com.ua/20-ukrayinskyh-vyrobnykiv-mebliv-vzyaly-uchast-v-mizhnarodnij-vystavtsi-imm-cologne
2. Goit.Global. https://goit.global/ua/
3. Liki24. https://liki24.com/uk/
4. Vyrobnyk kharchuvannya dlya tvaryn Kormotech [Pet food manufacturer Kormotech]. https://kormotech.com/uk/pro-nas/values-and-story
5. Karpenko, A., & Pozhuiev, D. (2025) Zhyttyevyy tsykl pidpryyemstva yak faktor investytsiynoyi pryvablyvosti v umovakh ekonomichnoyi turbulentnosti [Enterprise life cycle as a factor of investment attractiveness in conditions of economic turbulence]. Ekonomichnyy visnyk Donbasu, 3, 91-100 https://doi.org/10.12958/1817-3772-2025-3(81)-91-100
6. Kerovana adaptatsiia: osnovni kroky dlia stabilizatsii biznesu v period nevyznachenosti [Managed adaptation: basic steps to stabilize business in a period of uncertainty]. https://mind.ua/openmind/20219562-kerovana-adaptaciya-osnovni-kroki-dlya-stabilizaciyi-biznesu-v-period-neviznachenosti
7. Kiktenko, O. (2022) Adaptatsiya mekhanizmiv vzayemodiyi biznes-struktur, vlady ta sotsialʹnykh initsiatyv pid chas kryzy [Adaptation of mechanisms for interaction between business structures, authorities and social initiatives during the crisis]. Publichne upravlinnya i administruvannya v Ukrayini – Public management and administration in Ukraine, 31, 172-176. https://doi.org/10.32782/ pma2663-5240-2022.31.30
8. Kinash, I., & Kashka, D. (2025). Naukovi pidkhody do roz·hlyadu ponyattya «adaptyvne upravlinnya» [Scientific approaches to the consideration of the concept of «adaptive management»]. Aktualʹni pytannya ekonomichnykh nauk, 14. https://doi.org/10.5281/zenodo.16971131
9. Kruhlyanko, A. (2024) Adaptatsiya biznes-stratehiy ukrayinsʹkoho biznesu v umovakh viyny: mizhnarodnyy dosvid [Adaptation of business strategies of Ukrainian business in wartime conditions: international experience]. Visnyk Chernivetsʹkoho torhovelʹno-ekonomichnoho instytutu. Ekonomichni nauky, 1, 51-64. http://doi.org/10.34025/2310-8185-2024-1.93.05
10. Mebleva kompaniya Donna [Donna Furniture Company]. https://donna-furniture.com/
11. Petlia Boida [Boyd's Loop] (ODA loop). https://www.maxzosim.com/oda-loop/
12. Polishchuk, O. (2024) Adaptatsiya investytsiynykh stratehiy ahrarnoho biznesu v umovakh voyennoho stanu [Adaptation of investment strategies of agrarian business in conditions of martial law]. Biznes Inform, 11, 161-170 https://doi.org/10.32983/2222-4459-2024-11-161-170
13. Romanyshyn, M., & Shpak, N. (2011) Modelyuvannya variantiv stsenariyiv rozvytku podiy pry formuvanni stratehiyi zabezpechennya ekonomichnoyi stabilʹnosti pidpryyemstva [Modeling of scenarios for the development of events when forming a strategy for ensuring the economic stability of an enterprise]. Ekonomika promyslovosti, 2-3, 144-151 https://nasplib.isofts.kiev.ua/server/api/core/bitstreams/20d9d43b-7bbc-44d1-b60d-db1794031359/content
14. Tkachuk, G. (2025) Upravlinnya zminamy v marketynhoviy diyalʹnosti promyslovykh pidpryyemstv ta adaptatsiyi yikh biznes-modeley do vyklykiv tsyfrovizatsiyi [Managing changes in the marketing activities of industrial enterprises and adapting their business models to the challenges of digitalization]. Ekonomichnyy prostir, 199, 122-127 https://doi.org/10.30838/EP.199.122-127
15. Ukrayinsʹka merezha domashnikh napivfabrykativ «Halya Baluvana» [Ukrainian chain of home-made semi-finished products «Galya Baluvana»]. https://galya-baluwana.in.ua/
16. Ukrayinsʹki brendy predstavyly svoyi vyroby na naybilʹshiy u sviti vystavtsi mebliv [Ukrainian brands presented their products at the world's largest furniture exhibition]. https://tykyiv.com/en/news/ukrayinski-brendi-predstavili-svoyi-virobi-na-naibilshii-u-sviti-vistavtsi-mebliv/
17. Yak adaptuvaty biznes-stratehiiu do ekonomichnykh tsykliv: finansova hnuchkist yak instrument stiikosti [How to adapt business strategy to economic cycles: financial flexibility as a tool for resilience]. https://lnk.ua/3LJRMFeQU.
Downloads
Published
How to Cite
Issue
Section
License
Copyright and Licensing Terms
Copyright Statement
The authors who publish in the journal accept the following conditions:
- The authors retain the copyright and grant the journal the right of first publication, licensed with Creative CommonsCC BY-NC-SA , which permits other people to remix, transform, and build upon the material and use the material for non-commercial purposes, give appropriate credit and distribute the contributions under the same license as the original.
- The authors can conclude additional agreements on the non-exclusive distribution of the journal’s published version of the work (for example, publication of the work in electronic repositories) with an acknowledgment of its initial publication in this journal.
- The authors can upload the published articles on the Internet (for example, in electronic repositories or on web-sites), as it will stimulate fruitful scholarly discussions and increase the citation rates of the published articles.
1.png)
1.png){kind=logo}
